Ultimate guide to email marketing for business
Ultimate guide to email marketing for business
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Synopsis
“Ultimate Guide to Email Marketing for Business” by Susan Gunelius offers a comprehensive manual for mastering the art of email marketing. From crafting compelling subject lines to building subscriber lists and optimizing campaigns for maximum engagement, Gunelius covers every aspect of creating successful email marketing strategies. Packed with practical tips, case studies, and actionable insights, this illustrated guide equips both beginners and seasoned marketers with the tools and knowledge needed to harness the power of email to drive business growth and foster lasting connections with customers.
Year Published
2018
Publisher
Entrepreneur Press
Pages
226
Language
English
ISBN 10
1599186233
ISBN 13
978-1599186238
Features
- A comprehensive strategy to build and grow an engaged email subscriber list through techniques like using free content as a lead magnet and developing conversion funnels.
- Guidance on creating effective email campaigns and automating the process to save time while keeping subscribers engaged with your brand.
- Advanced tactics like list segmentation and personalization to boost conversions by delivering the right message to the right audience at the optimal time.
- Insights on measuring and analyzing key email marketing metrics to continually improve campaign performance.
- An understanding of the legal requirements and deliverability rules to ensure compliance while maximizing inbox delivery rates
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Key takeaways
- A comprehensive strategy to build and grow an engaged email subscriber list through techniques like using free content as a lead magnet and developing conversion funnels.
- Guidance on creating effective email campaigns and automating the process to save time while keeping subscribers engaged with your brand.
- Advanced tactics like list segmentation and personalization to boost conversions by delivering the right message to the right audience at the optimal time.
- Insights on measuring and analyzing key email marketing metrics to continually improve campaign performance.
- An understanding of the legal requirements and deliverability rules to ensure compliance while maximizing inbox delivery rates
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