The content code
The content code
£6.99
The digital age has brought unprecedented opportunities for businesses to connect with audiences. But it’s also created a soul-crushing deluge of online noise, making it harder than ever for your content to get noticed and spread. Mark W. Schaefer’s “The Content Code” provides the launch codes to escape this menacing vortex of content shock.Drawing from his experiences advising brands like Adidas and Cisco, Schaefer takes readers on an entertaining journey to uncover the secrets behind insanely shareable content. You’ll learn to craft awe-inspiring “Inspiration Molecules” that trigger emotional reactions and spur people to action. Schaefer reveals the captivating “Soap Opera” sequence for instantly hooking readers. And he shares strategies for igniting “Shareability Networks” that amplify your message through audience advocacy.With cutting-edge insights into social media algorithms, consumer psychology, and emerging content trends, this book is an indispensable field guide for the modern marketer. “The Content Code” equips you with a proven system for engineering truly contagious content that rises above the online din. Forget being another muted voice – it’s time to ignite your marketing.
Year Published
Publisher
Pages
Language
ISBN 10
ISBN 13
Features
- Beginner-Friendly Language and Actionable Advice: The book is written in clear, easy-to-understand language, making it accessible to readers of all levels. It provides practical, actionable strategies and tips that readers can implement immediately to improve their content marketing efforts
- Comprehensive Guide to Content Marketing Success: “The Content Code” offers a comprehensive framework and essential strategies for igniting your content, marketing, and overall business success through effective content marketing practices
- Insights into the True Value of Social Media Marketing: The book dives deep into the actual value and potential of social media marketing, providing readers with a better understanding of how to leverage social media platforms to achieve measurable results
- Proven Strategies from a Renowned Expert: The book draws upon the author’s own reputation, experience, and success as a leading content marketing expert, offering readers tried-and-tested strategies and techniques that have been proven to work
- Step-by-Step Guidance for Content Marketing Implementation: “The Content Code” provides a comprehensive, step-by-step guide to implementing effective content marketing strategies, covering various aspects such as content creation, distribution, measurement, and optimization.
Meet the author
Biography
Books by similar authors
- Introduction: Igniting Your Content
- The Alpha Audience: The Most Important Ingredient in Your Recipe for Success
- Building the Foundation: Content that Works
- The Six Elements of Content Ignition
- Moving from Alpha Audience to Mass Audience
- The New Role of Social Media: Catalysts Not Collectors
- Getting Your Content to Move
- Content Ignition: Putting It All Together
- The Business Case for Igniting Content
- The Future of Content Ignition
Quotes from this book
“The most important characteristic of content marketing today is not quality or quantity. It’s insight. And that is the differentiator lacking almost everywhere.”
― The Content Code: Six essential strategies to ignite your content, your marketing, and your business
“Business results on the web don’t come from content; they come from content that moves. Even if your content is great, there’s no guarantee it will rise to the top in an increasingly competitive world.”
― The Content Code: Six essential strategies to ignite your content, your marketing, and your business
“The key to finding your remarkability is to think about what makes you surprising, interesting, or novel.”
― The Content Code: Six essential strategies to ignite your content, your marketing, and your business
“The persistent myth that surrounds much of marketing today is that content is king. And if you can just produce enough of this scintillating, ripped-from-the-headlines, epic and amazing stuff … dripping with keywords, stuffed to the headlines with relevance, decorated with Pinterest-worthy graphics and videos, and podcasts and listicles … you’ll win.”
― The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Blurb
Creating great content is not the finish line. It’s the starting line.
Mark W, Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and the Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now… beyond content, beyond social media, beyond web traffic and search engine optimization.
The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code.