Made to stick
Made to stick
£6.49 – £11.99
Year Published
Publisher
Pages
Language
ISBN 10
ISBN 13
Features
- The “SUCCESs” Model: The book introduces a simple yet powerful framework called the “SUCCESs” model that outlines 6 principles for making ideas “sticky” and memorable – Simple, Unexpected, Concrete, Credible, Emotional, and Stories.
- Practical Techniques: It provides actionable techniques and real-world examples for applying each of the 6 principles to make your ideas, messages, or concepts more impactful and “sticky” in people’s minds.
- Diverse Case Studies: The book is filled with engaging stories, case studies and examples from various domains like business, education, healthcare, marketing etc. that illustrate how the SUCCESs principles work.
- Overcoming the “Curse of Knowledge”: It offers insights on how to overcome the “curse of knowledge” – the cognitive bias that makes it difficult for experts to share ideas with a lay audience effectively.
- Supplementary Resources: The book is supported by additional free resources on the authors’ website, including worksheets, idea clinics, podcasts etc. to help readers apply the concepts.
Meet the author
Biography
Co-authors
Dan Heath
Books by similar authors
Introduction: What Sticks?
Chapter 1: Simple – Finding the Core
Chapter 2: Unexpected – Grabbing Attention
Chapter 3: Concrete – Help Them Understand and Remember
Chapter 4: Credible – Establishing Trustworthiness
Chapter 5: Emotional – Making People Care
Chapter 6: Stories – Inspiring Action
Epilogue: What Sticks
Ikuya Takashima
Charles G. Koonitz
1 in stock
Quotes from this book
“The first problem of communication is getting people’s attention.”
― Made to Stick: Why Some Ideas Survive and Others Die
“The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it’s like to LACK that knowledge.”
― Made to Stick: Why Some Ideas Survive and Others Die
“The most basic way to make people care is to form an association between something they don’t yet care about and something they do care about. We”
― Made to Stick: Why Some Ideas Survive and Others Die
“If I already intuitively “get” what you’re trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn’t…. It’s your job, as a communicator, to expose the parts of your message that are uncommon sense.
(p.72)”
― Made to Stick: Why Some Ideas Survive and Others Die
Key takeaways
- The “SUCCESs” Model: The book introduces a simple yet powerful framework called the “SUCCESs” model that outlines 6 principles for making ideas “sticky” and memorable – Simple, Unexpected, Concrete, Credible, Emotional, and Stories.
- Practical Techniques: It provides actionable techniques and real-world examples for applying each of the 6 principles to make your ideas, messages, or concepts more impactful and “sticky” in people’s minds.
- Diverse Case Studies: The book is filled with engaging stories, case studies and examples from various domains like business, education, healthcare, marketing etc. that illustrate how the SUCCESs principles work.
- Overcoming the “Curse of Knowledge”: It offers insights on how to overcome the “curse of knowledge” – the cognitive bias that makes it difficult for experts to share ideas with a lay audience effectively.
- Supplementary Resources: The book is supported by additional free resources on the authors’ website, including worksheets, idea clinics, podcasts etc. to help readers apply the concepts.
Blurb
In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why is is that we have no difficulty at all in remembering the details of, say, a bogus scare story, and yet often struggle to recall information that may be vital to us. Isolating the six factors that make ideas ‘sticky’, they reveal, through compelling analysis and entertaining anecdotes, precisely how our minds absorb information – and what we can all do to make our ideas register with others.