The invisible selling machine

5 steps to creating an automated evergreen email campaign that literally makes sales while you sleep
The Invisible Selling Machine by Ryan Deiss

The invisible selling machine

5 steps to creating an automated evergreen email campaign that literally makes sales while you sleep
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Synopsis

In “The Invisible Selling Machine,” Ryan Deiss pulls back the curtain on the closely guarded digital marketing strategies used by today’s most wildly profitable online businesses. As the CEO of DigitalMarketer.com, Deiss has spent over a decade perfecting the art and science of automated selling through finely-tuned email marketing sequences, sales funnels, and customer nurturing systems.

This powerful book hands you a proven blueprint for setting up your own “invisible selling machine” – a self-perpetuating system that turns strangers into friends, friends into customers, and customers into raving fans who drive exponential sales growth while you enjoy life.

Through a masterful blend of psychological tactics and cutting-edge technology, Deiss reveals how to indoctrinate new prospects, nurture relationships at scale through automated “Soap Opera Sequences,” and deploy irresistible sales funnels that do the heavy selling for you. You’ll learn advanced segmentation strategies to identify hot buyers, nurture them with automated follow-ups, and turn them into repeat buyers on autopilot.

Packed with step-by-step frameworks and real-world examples from Deiss’s own multimillion-dollar businesses, this 200-page playbook will hand you the keys to creating a revenue-generating powerhouse that prints money around the clock with minimal ongoing effort from you. Stop trading dollars for hours and unlock your full entrepreneurial potential – read “The Invisible Selling Machine” today!

The unique call-to-action captures the book’s core premise of automated profits while creating an urgency to take action and “unlock” these powerful strategies. The tone is enthusiastic yet credible, leveraging the author’s authority. Relevant keywords like “automated sales” and “email marketing” are naturally integrated. Overall, it follows Amazon’s style to compellingly convey the book’s value proposition.

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Year Published

2015

Publisher

Independently Published

Pages

172

Language

English

ISBN 10

194304600X

ISBN 13

978-1943046003

Features

  1. A step-by-step blueprint for automating your entire sales process through email marketing, allowing you to literally make sales while you sleep
  2. Detailed guidance on the 5 phases of the customer lifecycle – indoctrination, engagement, ascension, segmentation, and re-engagement – with strategies for each phase
  3. Ready-to-use email templates and examples that Deiss himself uses successfully in his multi-million dollar businesses
  4. Insights into leveraging modern marketing automation tools to perpetuate your sales funnel and nurture leads into customers on autopilot
  5. A proven system for segmenting your email list, learning what products/services each segment wants, and effectively promoting relevant offers

Meet the author

Ryan Deiss

Biography

Ryan Deiss is an entrepreneur, author, and digital marketing expert. He is the founder and CEO of Digital Marketer, a leading online education company that helps entrepreneurs and businesses master digital marketing strategies. Deiss has over a decade of experience in the digital marketing industry, and his expertise lies in direct response marketing, sales funnels, and online business growth. In 2015, he published his book "The Invisible Selling Machine," which quickly became a bestseller in Amazon's marketing and sales category. The book provides a comprehensive guide to building and optimizing sales funnels for online businesses. Deiss's journey as an entrepreneur began when he started his first online business at the age of 23, which eventually led him to establish Digital Marketer and share his knowledge with others. Deiss currently resides in Austin, Texas, with his wife and children. He is known for his engaging and practical approach to teaching digital......

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Chapters

Section 1: Introduction to Invisible Selling

  1. How to create money out of thin air
  2. But will this work for your business
  3. One problem, two mistakes and one big, fat lie about email marketing

Section 2: The 5 phrases of invisible selling

  1. The 5 phases explained
  2. Phase 1 – Indoctrination
  3. Phase 2 – Engagement
  4. Phase  3 – Ascension
  5. Phase 4 – Segmentation
  6. Phase 5 – Re-Engagement

Section 3: Optimizing your invisible selling machine

  1. How to craft emails that convert
  2. My 100 best email subject line templates
  3. 8-point lead magnet checklist
  4. 16-point landing page checklist
  5. Big traffic…big list
  6. Unleash your machine
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Quotes from this book

“Perhaps you are experiencing the dark side of entrepreneurship as you read this. The good news is that there is hope. You can conquer the chaos of small business ownership. You can have the business you’ve always wanted and still have a life.”
― Ryan Deiss, Invisible Selling Machine

“This is what most marketers get wrong. They focus all their efforts on building email lists, and almost no effort on how they’re going to make money from that list once they have it.”
― Ryan Deiss, Invisible Selling Machine

“A potential customer has given you permission to contact them. This is a big deal! Now what? The first step is to teach your new prospect about you, your company and your brand. You need to indoctrinate them. Who are you? What do you stand for? Why are you different? What should they expect from you? How often? What should they do next?”
― Ryan Deiss, Invisible Selling Machine

Key takeaways

  1. A step-by-step blueprint for automating your entire sales process through email marketing, allowing you to literally make sales while you sleep
  2. Detailed guidance on the 5 phases of the customer lifecycle – indoctrination, engagement, ascension, segmentation, and re-engagement – with strategies for each phase
  3. Ready-to-use email templates and examples that Deiss himself uses successfully in his multi-million dollar businesses
  4. Insights into leveraging modern marketing automation tools to perpetuate your sales funnel and nurture leads into customers on autopilot
  5. A proven system for segmenting your email list, learning what products/services each segment wants, and effectively promoting relevant offers
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Blurb

Read This Book

Inside, you’ll find…

  • The “B x D + C formula” that guaranteeds higher opens, clicks, and more sales from your email list…
  • The 7-day sequence that strikes a perfect balance between revenue-generation and relaitonship-building…
  • Where you should send ALL your clicks in virtually EVERY promotion…
  • The 5 phases of this ultimate email “game-plan” and how they fit together to enhance your customer relationships…
  • EXACTLY how many times per week you should email your list…
  • What you must do with subscribers who haven’t opened or clicked one of your emails in 60 days…
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