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Dj Waldow

Grow your list, break the rules and win
Rebels guide to email marketing by DJ Waldow

Dj Waldow

Grow your list, break the rules and win

by Rebel's guide to email marketing book

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Synopsis

“The Rebel’s Guide to Email Marketing” is a game-changing book that challenges conventional wisdom and empowers you to break free from outdated “rules” and unleash the true potential of email marketing. It provides a comprehensive, no-nonsense plan for transforming your email campaigns, from list growth and subject lines to calls-to-action and social integration. With innovative techniques, engaging storytelling, and a rebel mindset, this book equips you with the tools to craft irresistible emails, drive list growth, and earn positive returns on your email marketing investment

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Year Published

2012

Publisher

Pearson Education

Pages

252

Language

English

ISBN 10

0789749696

ISBN 13

978-0789749697

Features

  1. Breaking conventional “rules”: The book challenges outdated email marketing practices and encourages readers to break free from traditional “rules” that may be holding them back.12
  2. Innovative techniques for list growth: It provides innovative strategies for growing email lists, such as leveraging QR codes, smartphone apps, social media integration, and offline tactics.123
  3. Mastering the art of persuasion: The book delves into the psychology of persuasion, teaching readers how to craft compelling subject lines, calls-to-action, and engaging content that resonates with their audience.124
  4. Embracing imperfections: It introduces the concept of strategically introducing “imperfections” into emails to make them more authentic and engaging.25
  5. Future-proofing email marketing: The book prepares readers for the short- and long-term futures of email marketing, equipping them with insights into making better technical decisions and leveraging the synergy between email and social media

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Chapters

Part 1: The secret to email marketing

  1. Why list growth matters
  2. How to grow your list
  3. Let’s get technical

Part two: The anatomy of an email

  1. Examining an email’s body parts
  2. The first impression
  3. The meat and potatoes
  4. The finishing touches

Part three: Breaking the rules

  1. Are best practices really “best”?
  2. My word! You must read this now!
  3. The perfect looking email
  4. The best ways to grow your list

Part four: Batman (email marketing) and Robin (social media)

  1. How email and social media go together
  2. The power of pairs

Part five: The future of email marketing

  1. What’s next?
  2. Go fourth and conquer
  3. Your prize
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Key takeaways

  1. Breaking conventional “rules”: The book challenges outdated email marketing practices and encourages readers to break free from traditional “rules” that may be holding them back.12
  2. Innovative techniques for list growth: It provides innovative strategies for growing email lists, such as leveraging QR codes, smartphone apps, social media integration, and offline tactics.123
  3. Mastering the art of persuasion: The book delves into the psychology of persuasion, teaching readers how to craft compelling subject lines, calls-to-action, and engaging content that resonates with their audience.124
  4. Embracing imperfections: It introduces the concept of strategically introducing “imperfections” into emails to make them more authentic and engaging.25
  5. Future-proofing email marketing: The book prepares readers for the short- and long-term futures of email marketing, equipping them with insights into making better technical decisions and leveraging the synergy between email and social media
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