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How To Get To The Top Of Google

how to get to the top of google Tim Cameron-Kitchen

How To Get To The Top Of Google

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Synopsis

In the digital age, a solid online presence is essential for any business looking to thrive. However, with over a billion websites vying for attention, simply having a website is no longer enough. That’s where “How to Get to the Top of Google” comes in – your ultimate blueprint to dominating the world’s most powerful search engine. Author Tim Cameron-Kitchen, a renowned SEO consultant and founder of Exposure Ninja, understands the frustration of feeling invisible online. Drawing from years of hard-won experience, he has crafted an accessible, step-by-step guide that pulls back the curtain on Google’s closely guarded ranking algorithms.

From optimizing your website‘s core foundations to creating content that captures featured snippets, earning high-quality backlinks, and leveraging local SEO and Google Ads, this comprehensive resource leaves no stone unturned. Through real-world case studies, easy-to-follow checklists, and a refreshingly jargon-free approach, even complete beginners can master the art of search engine optimization.

But “How to Get to the Top of Google” is more than just a technical manual – it’s a mindset shift that empowers businesses to stop viewing Google as an impenetrable black box and start.

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Year Published

2023

Publisher

Independently published

Pages

316

Language

English

ISBN 10

ISBN 13

979-8378859184

Features

  1. A plain English, jargon-free guide that makes search engine optimization (SEO) accessible and easy to understand for beginners as well as seasoned professionals.
  2. A comprehensive, step-by-step blueprint covering all aspects of SEO – from on-page optimization and website structure to link building, content marketing, and developing an overall SEO strategy.
  3. Practical tactics and techniques to not only rank higher on Google but also drive more targeted traffic and increase revenue/profits from your online presence. The book focuses on SEO for business growth.
  4. Up-to-date information and strategies tailored for the latest Google algorithm updates and ranking factors in 2021 and beyond. The book is regularly updated to stay current.
  5. Real-world case studies, examples and worksheets that provide a hands-on learning experience to implement the SEO concepts effectively.

Meet the author

Tim Cameron-Kitchen

Biography

Tim Cameron-Kitchen is an acclaimed digital marketing expert and entrepreneur with over 15 years of experience helping businesses improve their online visibility and search engine rankings. As the founder and CEO of Exposure Ninja, a leading digital marketing agency based in the UK, he has guided countless companies across various industries in developing and executing highly effective SEO and online marketing strategies. Cameron-Kitchen's expertise lies in his ability to stay ahead of the constantly evolving search engine algorithms and digital marketing landscape. He is a sought-after speaker and trainer, regularly conducting workshops and seminars to share his knowledge and insights with marketing professionals and business owners worldwide.In his book "How to Get to the Top of Google," Cameron-Kitchen distills his years of experience into an actionable, step-by-step guide that empowers readers to optimize their websites, content, and online presence for maximum visibility and search engine dominance. The book has received......

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Chapters

Introduction

Section one: The foundations

Chapter one: Four free ways to appear on google

Chapter two: How google decides where to rank you and your competitors

Chapter three: How to find a rank fir the most profitable keywords

Chapter four: Analysing your competition and identifying their strengths and weaknesses

Chapter five: An introduction to backlink anchor text

Section two: Website optimisation

Chapter six: Website optimisation

Chapter seven: Domains and URLs

Chapter eight: How to structure a top ranking website

Chapter nine: Sitemaps

Chapter ten: One website or multiple

Chapter eleven: Website usability and performance

Chapter twelve: Mobile

Chapter thirteen: How to write for google and profit

Chapter fourteen: How to use knowledge baes and FAQs to 10X your organic traffic

Chapter fifteen: How to use your blog to actually make money

Chapter sixteen: Behind the scenes optimisation

Chapter seventeen: website speed hacks

Chapter eighteen: Google search console

Section three: Promoting your website

Chapter nineteen: Link acquisition basics

Chapter twenty: Good links vs bad links

Chapter twenty one: Online directories

Chapter twenty two: Links from video

Chapter three: Introduction to content marketing

Chapter four: How to get featured on the worlds biggest websites through digital PR

Chapter five: 95% of surveys are run by business’s looking for PR

Chapter twenty six: Blogger and influencer outreach

Chapter twenty seven: How to get influencers to promote your business

Chapter twenty eight: How to use inbound PR requests

Chapter twenty nine: Using social media to boost your SEO

Section four: Designing and implementing your SEO strategy

Chapter thirty: How to plan an SEO strategy

Chapter thirty one: How to measure your progress

Chapter thirty two: Outsourcing vs DIY

Chapter Further help and advice

 

 

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Quotes from this book

“My number one rule of SEO is never to trust data before common sense, so if you know you should be targeting that phrase, get it on the list!” – Tim Cameron-Kitchen

Key takeaways

  1. A plain English, jargon-free guide that makes search engine optimization (SEO) accessible and easy to understand for beginners as well as seasoned professionals.
  2. A comprehensive, step-by-step blueprint covering all aspects of SEO – from on-page optimization and website structure to link building, content marketing, and developing an overall SEO strategy.
  3. Practical tactics and techniques to not only rank higher on Google but also drive more targeted traffic and increase revenue/profits from your online presence. The book focuses on SEO for business growth.
  4. Up-to-date information and strategies tailored for the latest Google algorithm updates and ranking factors in 2021 and beyond. The book is regularly updated to stay current.
  5. Real-world case studies, examples and worksheets that provide a hands-on learning experience to implement the SEO concepts effectively.
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Blurb

Get to the top of Google – now updated for 2023, including all the latest Penguin, Hummingbird, Pigeon and Exact Match Domain Updates.

Ever wondered how websites get to the top of google? Experienced Google Ranking Expert Tim Cameron – Kitchen shares the secrets of the industry that many pay thousands or tens of thousands of pounds for.

You will learn:

  1. How to get your website on the first page of Google.
  2. How to get your website showing up multiple times on the first page (one of my websites shows up 6 times in the first 7 results”).
  3. The 3 ‘Direct Secrets’ that expensive SEO (search engine optimisation) experts don’t want you to know.
  4. What you can do  for the price of 2 1/2 cups of coffee that could have your website ranking top in as little as a day (I have done exactly this and I’ll show you how).
  5. The small things you can do that make a BIG difference.
  6. How to analyse your online competition and find their weaknesses
  7. How to pull off the famous ‘Google Leapfrog’.
  8. How to tell if you’re wasting money on your SEO.
  9. How to make people click on your website even if it shows up below your competitors!
  10. How to avoid the deadly mistakes that can lead to Google removing your site from the lsitings
  11. How to survuce and thrive in 2023 and beyond!
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