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SEO for Small Businesses Part 2

SEO and on page optimization
seo for small businesses part 2 by Joseph Stephenson

SEO for Small Businesses Part 2

SEO and on page optimization
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Synopsis

In the constantly evolving world of search engine optimization, having a perfectly optimized website is essential for standing out online. That’s where “SEO for Small Businesses Part 2: SEO and On-Page Optimization” comes in.

This comprehensive guide, the second installment in Joseph Stevenson’s acclaimed SEO series, dives deep into the critical on-page elements that can make or break your website’s search performance. From optimizing images and videos to crafting reader-friendly content, Stevenson leaves no stone unturned in demystifying the on-page optimization process.

But what truly sets this book apart is Stevenson’s ability to simplify complex SEO concepts through real-world examples and step-by-step breakdowns. You’ll not only learn the fundamentals of optimizing titles, meta descriptions, and headers, but also gain an in-depth understanding of advanced tactics like schema markup and internal linking strategies.

Whether you’re a small business owner, marketer, or web designer, “SEO for Small Businesses Part 2” provides a roadmap to creating a website that captures search engines’ attention and keeps users engaged. With this book as your guide, you’ll have all the tools needed to boost your online visibility, drive more qualified traffic, and ultimately, grow your business.

Thousands of readers have already discovered the power of Stevenson’s SEO wisdom. Don’t miss your chance to gain a competitive edge – get your copy today!

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Year Published

2020

Publisher

Golden Valley Press

Pages

196

Language

English

ISBN 10

1947215337

ISBN 13

978-1947215337
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Features

  1. Comprehensive guide to on-page SEO optimization techniques:
    The book delves into the critical on-page elements that can significantly impact a website’s search engine performance. It covers optimizing titles, meta descriptions, headers, images, videos, and more for better visibility and rankings.
  2. Strategies for creating search engine and user-friendly content:
    Stevenson shares insights on crafting content that appeals to search engines and engages human readers. The book likely covers topics like keyword placement, content structure, readability, and user experience optimization.
  3. Mobile optimization and page speed techniques:
    With mobile-friendliness and page load times being crucial ranking factors, the book likely provides guidance on optimizing websites for mobile devices and improving page speed for better user experience.
  4. Advanced on-page SEO tactics:
    In addition to the fundamentals, the book promises to cover advanced techniques such as strategic internal linking, schema markup implementation, and cutting-edge on-page SEO trends to help websites stay ahead of the competition.
  5. Real-world examples and step-by-step guidance:
    The book is known for simplifying complex SEO concepts through real-world examples and step-by-step breakdowns, making it easier for readers to understand and implement the strategies effectively.

Meet the author

Joseph Stevenson

Biography

Joseph Stevenson is an accomplished digital marketing consultant and SEO expert with over a decade of experience helping small businesses improve their online visibility and drive more website traffic. He founded Stevenson Marketing Solutions in 2012, a boutique agency specializing in search engine optimization and digital strategy for local companies across various industries. Stevenson's passion for SEO began during his years as a marketing director for a national e-commerce brand, where he witnessed firsthand the power of organic search in acquiring new customers. Driven to share his knowledge, he authored the comprehensive guide "SEO for Small Businesses" to empower entrepreneurs and small business owners to implement proven SEO tactics.Beyond consulting, Stevenson is an active public speaker, frequently presenting SEO workshops and keynotes at regional marketing conferences. His expertise has been featured in publications like Search Engine Journal and Marketing Land. When not immersed in the ever-evolving world of search, Stevenson......

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Chapters

Chapter 1: Introduction

  1. Why I wrote this book
  2. The process

Chapter 2: Meta tags

  1. Hunting to finish
  2. Marketing as a kid
  3. The process of keyword research
  4. Case study
  5. Things to ponder
  6. End of chapter challenge
  7. Citations

Chapter 3: Text

  1. Verify the need
  2. Finding the volume
  3. Tools
  4. Case study
  5. Things to ponder
  6. End of chapter challenge
  7. Citations

Chapter 4: Links and style

  1. Defining the difficulty
  2. The KD calculation
  3. Analyze and overcome
  4. Tools
  5. Case study
  6. Things to ponder
  7. End of chapter challenge
  8. Citations

Chapter 5: Images

  1. Let’s get relevant
  2. It’s simpler than you think
  3. Tools
  4. Case study
  5. Things to ponder
  6. End of chapter challenge
  7. Citations

Chapter 6: Videos/Music

  1. Attractiveness of short tail
  2. Pros
  3. Cons
  4. Time and money
  5. Case study
  6. Things to ponderEnd of chapter challenge
  7. Citations

Chapter 7: Plugins/Tools

  1. My myopic vision
  2. Multiple applications
  3. The selection process
  4. Be patient
  5. Case study
  6. Things to ponder
  7. End of chapter challenge
  8. Citations

Chapter 8: Page speed

  1. The possibilities
  2. Pros
  3. Cons
  4. The selection process
  5. Case study
  6. Things to ponder
  7. End of chapter challenge
  8. Citations

Chapter 9: Mobile optimization

  1. How they work
  2. Broad
  3. Phrase
  4. Uses
  5. Case study
  6. Things to ponder
  7. End of chapter challenge
  8. Citations

Chapter 10: Schema and tags

  1. What are they?
  2. Broad
  3. Phrase
  4. Uses
  5. Case study
  6. Things to ponder
  7. End of chapter challenge
  8. Citations

Chapter 11: Resources

Chapter 12: Conclusion

 

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Key takeaways

  1. Comprehensive guide to on-page SEO optimization techniques:
    The book delves into the critical on-page elements that can significantly impact a website’s search engine performance. It covers optimizing titles, meta descriptions, headers, images, videos, and more for better visibility and rankings.
  2. Strategies for creating search engine and user-friendly content:
    Stevenson shares insights on crafting content that appeals to search engines and engages human readers. The book likely covers topics like keyword placement, content structure, readability, and user experience optimization.
  3. Mobile optimization and page speed techniques:
    With mobile-friendliness and page load times being crucial ranking factors, the book likely provides guidance on optimizing websites for mobile devices and improving page speed for better user experience.
  4. Advanced on-page SEO tactics:
    In addition to the fundamentals, the book promises to cover advanced techniques such as strategic internal linking, schema markup implementation, and cutting-edge on-page SEO trends to help websites stay ahead of the competition.
  5. Real-world examples and step-by-step guidance:
    The book is known for simplifying complex SEO concepts through real-world examples and step-by-step breakdowns, making it easier for readers to understand and implement the strategies effectively.
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Blurb

SEO for Small Businesses book contains the most up-to-date examples of on-page optimization methods used in professional digital marketing agencies today. Written by an SEO expert, this book contains everything from code edits to tags, metas, images, text, schema, page structure, speed, accepted on-page strategies by Google and more.

Over 17 years of digital marketing experience contained in the pages

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