Start With Why
Start With Why
£7.49
What if we told you there’s a proven formula for inspiring people to achieve remarkable feats? In Start With Why, Simon Sinek presents a powerfully simple idea – great leaders don’t reverse-engineer their vision from what they do but holistically understand why they do it.Peeling back the layers, Sinek reveals that every organization on the planet, from small entrepreneurial startups to world-class corporations like Apple, follows the same three-part “Golden Circle” pattern: What, How, and Why. He demonstrates that the most highly successful entities prioritize their motivating purpose (Why) before their process (How) and what they produce (What). Those who get that sequence right are the ones who make an profound impact and command true influence.Through captivating real-life narratives and lucid examples, Start With Why articulates the essential ingredients to inspire real trust, loyalty, and forward progress in any team or organization. You’ll learn how a properly motivated “Why” attracts supporters, keeps customers highly engaged, and enables more effective leadership at every level.Don’t settle for just going through the motions. Discover your Why, get energized, and start inspiring the masses – get your hands on this game-changing book today!
Year Published
Publisher
Pages
Language
ISBN 10
ISBN 13
Features
- The Golden Circle Framework: The book introduces Sinek’s robust “Golden Circle” framework, which emphasizes starting with the “Why” (purpose/belief) before explaining the “How” (process) and “What” (product/service). This inside-out approach to communication is what inspires people and separates great leaders.
- Real-World Examples: Sinek provides numerous examples of companies and leaders who successfully “start with why”, like Apple, Martin Luther King Jr., the Wright Brothers. These real-world case studies illustrate how communicating your purpose resonates with people.
- Finding Your “Why”: The book offers guidance on how individuals and organizations can discover their authentic “Why” – their core purpose, cause or belief that drives them. It’s about understanding the deeper motivation behind what you do.
- Inspiring Leadership: “Start With Why” teaches principles of inspirational leadership by communicating from the inside-out. It shows how leaders who start with “why” can build more loyal teams, inspire action, and create movements around their vision.
- Practical Communication Strategies:
While exploring the importance of “why”, the book also provides actionable strategies for how to effectively communicate your “why” through marketing, branding, hiring practices and more in order to inspire customers and employees.
Meet the author
Biography
Books by similar authors
Part 1: A World That Doesn’t Start with Why
Assume you know
Carrots and sticks
Part two: An alternative perspective
The golden rules
This is not an opinion; this is biology
Clarity, discipline and consistency
Part three: Leaders need a following
The emergence of trust
How a tipping point tips
Part four: How to rally those who believe
Start with WHY, but know HOW
Know WHY. Know HOW. Then WHAT?
Communication is not about speaking, It’s about listening
Part five: The biggest challenge is success
When WHY goes fuzzy
Split happens
Part six: Discover why
The origins of WHY
The new competition
Afterword: Be a part of this movement, share your vision of the world
Quotes from this book
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”
― Start with Why: How Great Leaders Inspire Everyone to Take Action
“Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.”
― Start with Why: How Great Leaders Inspire Everyone to Take Action
“You don’t hire for skills, you hire for attitude. You can always teach skills.”
― Start with Why: How Great Leaders Inspire Everyone to Take Action
“The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.”
― Start with Why: How Great Leaders Inspire Everyone to Take Action
Key takeaways
- The Golden Circle Framework: The book introduces Sinek’s robust “Golden Circle” framework, which emphasizes starting with the “Why” (purpose/belief) before explaining the “How” (process) and “What” (product/service). This inside-out approach to communication is what inspires people and separates great leaders.
- Real-World Examples: Sinek provides numerous examples of companies and leaders who successfully “start with why”, like Apple, Martin Luther King Jr., the Wright Brothers. These real-world case studies illustrate how communicating your purpose resonates with people.
- Finding Your “Why”: The book offers guidance on how individuals and organizations can discover their authentic “Why” – their core purpose, cause or belief that drives them. It’s about understanding the deeper motivation behind what you do.
- Inspiring Leadership: “Start With Why” teaches principles of inspirational leadership by communicating from the inside-out. It shows how leaders who start with “why” can build more loyal teams, inspire action, and create movements around their vision.
- Practical Communication Strategies:
While exploring the importance of “why”, the book also provides actionable strategies for how to effectively communicate your “why” through marketing, branding, hiring practices and more in order to inspire customers and employees.
Blurb
This book was written for anyone who wants to inspire others, and anyone who wants to find someone to inspire them.
Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do. Millions have already seen his video on TED.com about the importance of knowing why we do what we do. Start with Why takes the cooncept even deeper.
Any person or organization can explain what they do; some can explain how they are different or better; but very few can clearly articulate why. WHY is not about money or profit – those are results. WHY is the thing that inspires us and inspires those around us.
From Martin Luther King, Jr to Steve Jobs to the Wright Brothers, Start with Why shows that the leaders who inspire all think, act, and communicate in the exact same way – and it’s the complete opposite of what everyone else does. Drawing on a wide range of real – lifr stories, it provides a framework upon which organizations can be built, movements can be led, and people can be inspired – and it all starts with WHY.
“Start with Why is one of the most powerful books i have read in years. Simple and elegant, it shows us how leaders should lead.”
– William Ury, coauthor og Getting to Yes
“Start with Why fanned the flames inside of me. This book can lead you to levels of excellence you never considered attainable.”
“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
– Mokhtar Lamani, former ambassador, special envoy to Iraq