Email Marketing Demystified
Email Marketing Demystified
£6.99
While many have decried email dead, a handful of elite digital marketers have quietly used little-known email marketing techniques to generate massive results. According to the Direct Marketing Association, businesses earn an average of $43 for every $1 invested in email marketing.
In Email Marketing Demystified, Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, write compelling copy that converts, and generate substantially more sales using just an email list.
Inside, you’ll learn how to build a massive mailing list using 15 different proven list building techniques, write copy that engages readers and drives action, optimize every step of your email marketing funnel to skyrocket sales, grow a highly-engaged fan-base that devours your content, create six new revenue streams using email marketing, and keep your messages out of the spam folder.
Paulson has organically grown an email list over 250,000 subscribers and generates over $1 million per year using the very strategies outlined in this book. Regardless of your industry, Email Marketing Demystified provides a clear path to leveraging the power of email to rapidly grow your business.
Year Published
Publisher
Pages
Language
ISBN 10
ISBN 13
Features
- 15 proven techniques to build a massive email marketing list
The book provides readers with 15 different strategies and methods to rapidly grow their email list of subscribers and potential customers. - Guidance on writing compelling email copy that converts
It offers tips and advice on crafting engaging email content and copy that drives readers to take desired actions like making purchases. - Strategies for monetizing and generating sales from your email list
The book covers tactics to effectively monetize your email list and use it as a revenue generation channel for your business. - Real case studies and examples of successful email marketing campaigns
It includes multiple real-world case studies that illustrate the concepts in action and showcase proven results from effective email marketing. - Comprehensive overview for beginners on all aspects of email marketing
For those new to email marketing, the book serves as a complete guide covering topics like choosing an email service provider, building lists, writing emails, monetization strategies and more.
Meet the author
Biography
Books by similar authors
Introduction
- Selecting an Email Service Provider (ESP)
Case study#1: MarketBeat - Building your mailing list through your website
Case study #2: Bidsketch - 14 ways to grow your mailing list independently of your website
Case study #3: GMB Fitness - Mailing your list: How, what, and where to send your audience
- Writing email that inspires users to take action
Case study #4: USGolfTV - Monetization: Six ways to make money with your mailing list
- Email deliverability and list maintenance
- Legal aspects of email marketing
- Outbound email marketing
Case study #5: GoGo photo contest - Final thoughts
Key takeaways
- 15 proven techniques to build a massive email marketing list
The book provides readers with 15 different strategies and methods to rapidly grow their email list of subscribers and potential customers. - Guidance on writing compelling email copy that converts
It offers tips and advice on crafting engaging email content and copy that drives readers to take desired actions like making purchases. - Strategies for monetizing and generating sales from your email list
The book covers tactics to effectively monetize your email list and use it as a revenue generation channel for your business. - Real case studies and examples of successful email marketing campaigns
It includes multiple real-world case studies that illustrate the concepts in action and showcase proven results from effective email marketing. - Comprehensive overview for beginners on all aspects of email marketing
For those new to email marketing, the book serves as a complete guide covering topics like choosing an email service provider, building lists, writing emails, monetization strategies and more.
Blurb
Your Guide To Mastering Email Marketing
While many have decried that email is dead, a handful of marketers have quietly been using little-known email techniques to generate massive results. According to the direct marketers Association, business wil earn an average of $43 in new revenue for every $1 invested in email marketing. In Email Marketing Demystified, digital marketing expert Mattew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their mailing list.
Inside the book, you’ll learn how to:
- Build a massive mailing list using 15 different proven list building tactics
- Write compelling copy that engages your readers and drives them to action.
- Optimize every step of your email marketing funnel to skyrocket your sales.
- Grow a highly-engaged and hungry fan-base that will devour your content.
- Create six new revenue streams for your business using email marketin.
- Keep your messages out of the spam folder by following our bvest practices.
Mattew Paulson has organically grown an email list of more than 250,000 investors and generate more than $1 million er year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that will skyrocket your business.