Dotcom Secrets
The Underground Playbook for Growing Your Company Online with Sales Funnels
Dotcom Secrets
The Underground Playbook for Growing Your Company Online with Sales Funnels
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Synopsis
What if you could get your hands on the same tactics and strategies used by today’s most successful online entrepreneurs? Russell Brunson, the co-founder of the groundbreaking software company ClickFunnels, pulls back the curtain in his must-read book “DotCom Secrets.”As someone who went from a struggling wrestler and college dropout to an 8-figure software mogul, Brunson intimately understands what it takes to achieve massive success in the digital world. With a mix of raw honesty and brilliant marketing insights, he provides a step-by-step blueprint for crafting captivating sales funnels that convert casual browsers into raving customers.In these 265 power-packed pages, you’ll discover:
- The 28 essential funnel building blocks to create an unbeatable sales machine
- How to apply Brunson’s famous “Soap Opera Sequence” to hook customers from the very first email
- Proven copywriting tactics for crafting irresistible offers that sell at astronomical rates
- Secrets for creating wildly profitable webinars, products, and subscription programs
- Insider strategies for outmaneuvering competitors and dominating any market
Drawing from his own multi-million dollar online businesses, Brunson shares the battle-tested playbook for finding your ideal customer, creating incredible value, and automating your sales process to generate wealth on an unprecedented scale.With over 500 raving reviews, “DotCom Secrets” has become an underground phenomenon among entrepreneurs for its no-nonsense, real-world advice. Whether you’re just starting out or already established, it’s the ultimate guide to thriving in the digital age.Don’t just take our word for it – unlock your full online business potential by adding this game-changing book to your cart today!
Year Published
2022
Publisher
Hay House UK
Pages
432
Language
English
ISBN 10
1788178556
ISBN 13
978-1788178556
More books by Russell Brunson
Features
- In-depth understanding of sales funnels and their power in growing an online business. The book explains the concept of sales funnels in detail and how to effectively build and optimize them to increase leads and sales.
- Proven strategies and frameworks for creating high-converting sales funnels. It provides step-by-step guidance, scripts, and templates for crafting various elements of a funnel like lead magnets, landing pages, order forms, and follow-up sequences.
- Real-world case studies and examples from Brunson’s own multi-million dollar online businesses. The book is filled with practical insights and tactics that Brunson has personally used to drive massive growth through sales funnels.
- Techniques for understanding and targeting your “dream customer” effectively. It emphasizes the importance of deeply understanding your ideal customer’s desires, pain points, and buying psychology to create resonant marketing messages.
- Upselling and cross-selling strategies to increase average order value and customer lifetime value. The book covers methods like the “Perfect Webinar” script and “Soap Opera Sequence” emails to maximize revenue from each customer.
Meet the author
Russell Brunson
Biography
Russell Brunson is a renowned internet entrepreneur, best-selling author, and co-founder of ClickFunnels, a multimillion-dollar software company that simplifies the process of creating sales funnels for entrepreneurs. His expertise in digital marketing and innovative strategies have disrupted the industry, empowering thousands of entrepreneurs to effectively convey their message and generate sales online. Brunson's journey began with a passion for marketing from a young age, leading him to create successful ventures like ZipBrander before co-founding the groundbreaking ClickFunnels. A New York Times best-selling author, Brunson has authored several influential books, including "DotCom Secrets," which provides a blueprint for building and monetizing an online audience. Brunson resides in Boise, Idaho, with his wife and five children, continuing to inspire entrepreneurs worldwide through his work and speaking engagements. ...
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Chapters
Introduction: The Secret Formula Section One: Ladders and Funnels
- Funnels and the Value Ladder
- Your Communication Funnel
- From a Funnel to a Value Ladder
- How to Find Your Dream Customers
- The Three Types of Traffic
- The Attractive Character
- The Soap Opera Sequence
- Daily Seinfeld Sequence
- Epiphany Bridge Script
- How to Create Your Own Epiphany Bridge
- The Hero’s Two Journeys
- The Epiphany Bridge Script
- The Epiphany Bridge Script Outline
- False Belief Patterns
- The 3 Secrets
- The Stack Slide
- The Perfect Webinar
- The One Thing
- The Perfect Webinar Hack
- The Four Question Close
- The Perfect Webinar Script
- The Perfect Webinar Funnel
- The Invisible Funnel Webinar
- Video One (The Who and the Why)
- Video Two (The What and the How)
- Video Three (The Results and the Case Studies)
- Video Four (The Price and the Bonuses)
- Video Five (The Stack and the Recap)
- Video Six (The Time and the Scarcity)
- Video Seven (The OTO)
- Video Eight (The Order Form and the Recap)
- Video Nine (The Stack Slide and the CTA)
- Video Ten (The Bonus Stack and the Recap)
- The Funnel Hacker’s Cookbook
Section Two: Your Communication Funnel 35. Funnelology 101
- Reverse Engineering a Successful Funnel
- Funnel Hacking 101
- Reverse Engineering a Million Dollar Funnel
- Funnel Hacking 201
- Collecting Intelligence
- Funnel Hacking for Non-Profits
- The Best Bait
- Perfect Webinar Funnel
- The Four Question Close (Perfect Webinar)
- The Perfect Webinar Hack
- The Star, Story, Solution Script
- The Perfect Webinar (Automated) Funnel
- The Invisible Funnel Webinar
- The Invisible Funnel Webinar Funnel
- The Star, Story, Solution Script (OTO)
- Invisible Funnel Webinar (Automated) Funnel
- The Perfect Webinar (Invisible) Funnel
- The Stack Slide (Perfect Webinar)
- The Stack Slide Funnel
Section Three: Funnel Scripts 55. DotComSecrets Scripts
- Opt-In Funnel Script
- Sales Letter Script
- OTO Funnel Script
- Order Form Script
- Survey Funnel Script
- Webinar Opt-In Script
- Webinar Registration Script
- Webinar Follow-Up Script
- Headline Script
- Photo Ad Script
- Content (Epiphany) Bridge Script
- Million Dollar Testimonial Script
- Order Bump Script
- Live Sales Event Script
- Call-To-Action Script
- Million Dollar Presentation Script
- Webinar Closing Script
- Special Offer Script
- Stealth Close Script
- 7-Minute Survey Script
Conclusion: The Secret Formula
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Key takeaways
- In-depth understanding of sales funnels and their power in growing an online business. The book explains the concept of sales funnels in detail and how to effectively build and optimize them to increase leads and sales.
- Proven strategies and frameworks for creating high-converting sales funnels. It provides step-by-step guidance, scripts, and templates for crafting various elements of a funnel like lead magnets, landing pages, order forms, and follow-up sequences.
- Real-world case studies and examples from Brunson’s own multi-million dollar online businesses. The book is filled with practical insights and tactics that Brunson has personally used to drive massive growth through sales funnels.
- Techniques for understanding and targeting your “dream customer” effectively. It emphasizes the importance of deeply understanding your ideal customer’s desires, pain points, and buying psychology to create resonant marketing messages.
- Upselling and cross-selling strategies to increase average order value and customer lifetime value. The book covers methods like the “Perfect Webinar” script and “Soap Opera Sequence” emails to maximize revenue from each customer.
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