Ultimate guide to facebook advertising (Second Edition)
Ultimate guide to facebook advertising (Second Edition)
“Ultimate Guide to Facebook Advertising” by Perry Marshall is a comprehensive playbook that unveils powerful strategies for leveraging Facebook’s advertising platform to drive targeted traffic and convert visitors into paying customers. Through real case studies and visual examples, Marshall and his co-authors Keith Krance and Thomas Meloche provide a step-by-step guide on creating compelling ad campaigns, mastering audience targeting techniques, optimizing ad creatives for maximum impact, and systematically filling your marketing funnel with ready-to-buy prospects. Whether you’re a seasoned marketer or just starting out, this book equips you with the tools and tactics to harness the full potential of Facebook advertising and achieve measurable profits while engaging your audience.
Year Published
Publisher
Pages
Language
ISBN 10
ISBN 13
Features
- Comprehensive strategies for effectively advertising on Facebook to reach your ideal target audience and maximize return on investment.
- In-depth guidance on leveraging Facebook’s powerful targeting options to pinpoint and connect with your most profitable customer segments.
- Actionable tips and techniques for creating compelling ad visuals, copy, and offers that drive high engagement and conversions.
- Expert insights on bidding strategies, budget optimization, and measuring key metrics to ensure your Facebook ad campaigns are profitable.
- Step-by-step instructions on using Facebook’s Ads Manager and Power Editor tools to set up, manage, and scale your advertising efforts efficiently.
Meet the author
Biography
Co-authors
Bob Regnerus
Thomas Meloche
Books by similar authors
Quotes from this book
“If you find a path with no obstacles, it probably doesn’t lead anywhere.” —FRANK HOWARD CLARK”
― Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
“Photo posts and video posts typically get most engagement and organic boost; however, link posts can give you the best ROI on your ad spend in many cases. The reason for this is because the image in your link post will redirect straight to your landing page or offer, unlike a photo post or video post.”
― Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
“When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.” —MARK ZUCKERBERG”
― Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
Key takeaways
- Comprehensive strategies for effectively advertising on Facebook to reach your ideal target audience and maximize return on investment.
- In-depth guidance on leveraging Facebook’s powerful targeting options to pinpoint and connect with your most profitable customer segments.
- Actionable tips and techniques for creating compelling ad visuals, copy, and offers that drive high engagement and conversions.
- Expert insights on bidding strategies, budget optimization, and measuring key metrics to ensure your Facebook ad campaigns are profitable.
- Step-by-step instructions on using Facebook’s Ads Manager and Power Editor tools to set up, manage, and scale your advertising efforts efficiently.