The Lean Startup
The Lean Startup
£8.99
The Lean Startup by Eric Ries introduces a new approach to launching businesses and products based on rapid experimentation and validated learning. The core idea is to develop a minimum viable product, gather customer feedback through short iterative build-measure-learn loops, and use that data to either pivot the strategy or persevere with the original vision. This lean methodology replaces traditional business planning with a focus on agility, flexibility, and evidence-based decision making to eliminate wasteful practices and increase the odds of startup success
Year Published
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Language
ISBN 10
ISBN 13
Features
- A new approach to entrepreneurship that emphasizes continuous innovation, rapid iteration, and validated learning through customer feedback. Ries advocates building a minimum viable product (MVP) and testing it with real customers to validate assumptions before investing heavily.
- The concept of applying lean manufacturing principles like eliminating waste and optimizing for customer value to the process of starting a company. This involves quickly discarding ideas that don’t work based on data rather than gut instinct.
- The Build-Measure-Learn feedback loop as a core methodology for startups. This cycle involves rapidly building an MVP, measuring customer response through analytics and surveys, and using those learnings to determine whether to pivot or persevere.
- Techniques like innovation accounting to measure progress in a more meaningful way than vanity metrics like total registered users. This focuses on tracking validated learnings about the business rather than proxy numbers.
- Case studies and examples from Ries’ own startup experiences as well as companies like Dropbox, demonstrating how to implement lean startup practices successfully.
The book aims to provide entrepreneurs with a data-driven, iterative approach to launching new products and businesses under conditions of extreme uncertainty.
Meet the author
Biography
Books by similar authors
Introduction
Part one: Vision
- Start
- Define
- Learn
- Experiment
Part two: Steer
- Leap
- Test
- Measure
- Pivot (or persevere)
Part three: Accelerate
- Batch
- Grow
- Adapt
- Innovate
Epiloguee
Out of stock
Quotes from this book
“We must learn what customers really want, not what they say they want or what we think they should want.”
― The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
“As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.”
― The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.”
― The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“Customers don’t care how much time something takes to build. They care only if it serves their needs.”
― The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Key takeaways
- A new approach to entrepreneurship that emphasizes continuous innovation, rapid iteration, and validated learning through customer feedback. Ries advocates building a minimum viable product (MVP) and testing it with real customers to validate assumptions before investing heavily.
- The concept of applying lean manufacturing principles like eliminating waste and optimizing for customer value to the process of starting a company. This involves quickly discarding ideas that don’t work based on data rather than gut instinct.
- The Build-Measure-Learn feedback loop as a core methodology for startups. This cycle involves rapidly building an MVP, measuring customer response through analytics and surveys, and using those learnings to determine whether to pivot or persevere.
- Techniques like innovation accounting to measure progress in a more meaningful way than vanity metrics like total registered users. This focuses on tracking validated learnings about the business rather than proxy numbers.
- Case studies and examples from Ries’ own startup experiences as well as companies like Dropbox, demonstrating how to implement lean startup practices successfully.
The book aims to provide entrepreneurs with a data-driven, iterative approach to launching new products and businesses under conditions of extreme uncertainty.
Blurb
The Lean Startup is a new approach to business that’s being adopted around the world. It is a movement that is transforming the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adpting and adjusting before it’s too late.
Now is the time to think Lean.
‘Eric Ries has created a science where previously there was only art. A must read for every serious entrepreneur – and every manager interested in innovation’ –Marc Andreessen, cofounder of Anderson Horowitz, Opsware and Netscape
‘The perfect philosophy for an era of limited resources’ –
‘I mke all our manager read The Lean Startup’ – Jeff Immelt, CEO, General Electric