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The art of social media

Power Tips for Power Users
the art of social media by Guy Kawasaki

The art of social media

Power Tips for Power Users
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Synopsis

From Social Media Newbie to Influential Maverick – Your Complete Transformation Awaits.

If you’ve ever felt overwhelmed by the dizzying array of social platforms, struggled to gain traction, or wondered what secret sauce top influencers use, look no further than “The Art of Social Media.” This powerful guide, penned by tech evangelism pioneer Guy Kawasaki and social media pro-Peg Fitzpatrick, takes you on an illuminating journey from social media newbie to influential maverick.

Through real-world examples, simple step-by-step instructions, and a touch of humor, you’ll learn how to:

  • Craft optimized profiles that attract a surge of new followers
  • Create share-worthy, viral-bound content that spreads organically
  • Leverage unique platform features to amplify your message’s reach
  • Build authentic connections that foster powerful brand advocacy
  • Establish yourself as an authority and trusted voice in your niche

“The Art of Social Media” doesn’t just explain the “whats” of social media success – it reveals the “hows” and “whys” through proven strategies used by the world’s top brands and influencers. With this comprehensive playbook, you’ll go from feeling lost and confused to confidently harnessing the power of social media to grow your business, advance your career, or amplify your personal brand.

Don’t let your social media presence fall flat. Unlock your full potential and start mastering the art by adding this game-changing guide to your cart today!

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Year Published

2014

Publisher

Portfolio

Pages

208

Language

English

ISBN 10

ISBN 13

978-1591848073

Features

  1. A comprehensive guide to effectively leveraging various social media platforms, covering sites like Facebook, Twitter, Google+, Pinterest, LinkedIn, etc. It provides platform-specific tips and strategies.
  1. Advice on optimizing social media profiles, creating engaging content that gets shared, building an authentic following, and increasing your overall social media presence.

  2. Real-world examples, case studies and the authors’ own experiences as veteran social media influencers to illustrate best practices.

  3. Practical tips on topics like perfecting posts, gaining more followers, integrating blogging with social media, using the right tools and apps, etc.

  4. A step-by-step approach that takes readers from being social media novices to becoming skilled practitioners, with actionable tactics for both personal and business use of social media.

Meet the author

Guy Kawasaki

Biography

Guy Kawasaki is a renowned author, speaker, entrepreneur, and chief evangelist of Canva. He has over three decades of experience in marketing, entrepreneurship, and venture capital. Kawasaki's expertise is helping companies create innovative products and services, craft engaging social media strategies, and build influential brands. After earning his MBA from UCLA, Kawasaki began his career at Apple, where he played a pivotal role in launching the Macintosh computer in 1984. He later founded several successful tech companies and worked as an Apple Fellow, advising the company's executives and employees on innovation and customer experience. Kawasaki's journey as an author began with his groundbreaking book, "The Macintosh Way," which offered insights into Apple's unique corporate culture. Since then, he has authored over a dozen books, including "The Art of the Start," "Enchantment," and "The Art of Social Media," which have garnered critical acclaim for their practical advice and engaging storytelling. In......

Co-authors

Peg Fitzpatrick

Peg Fitzpatrick

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Chapters
  1. Introduction: Why Social Media Matters
  2. How to Optimize Your Profile
  3. How to Feed the Content Monster
  4. How to Perfect Your Posts
  5. How to Work Twitter
  6. How to Rock Facebook
  7. How to Work Google+
  8. How to Share on LinkedIn
  9. How to Master Pinterest
  10. How to Slideshow on SlideShare
  11. How to Use Instagram
  12. How to Work a Crowd
  13. How to Respond to Comments
  14. How to Integrate Social Media and Blogging
  15. How to Get More Followers
  16. How to Avoid Looking Clueless
  17. How to Test, Iterate, and Evangelize
  18. How to Stay Current
  19. The Social Media Golden Rule
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Quotes from this book

“The biggest daily challenge of social media is finding enough content to share. We call this “feeding the Content Monster.” There are two ways to do this: content creation and content curation.”
― Guy KawasakiThe Art of Social Media: Power Tips for Power Users

“The man who does not read good books has no advantage over the man who can’t read them. MARK TWAIN”
― Guy KawasakiThe Art of Social Media: Power Tips for Power Users

“The biggest daily challenge of social media is finding enough content to share. We call this “feeding the Content Monster.” There are two ways to do this: content creation and content curation.”
― Guy KawasakiThe Art of Social Media: Power Tips for Power Users

“If you’re not pissing someone off on social media, you’re not using it aggressively enough.”
― Guy KawasakiThe Art of Social Media: Power Tips for Power Users

Key takeaways

  1. A comprehensive guide to effectively leveraging various social media platforms, covering sites like Facebook, Twitter, Google+, Pinterest, LinkedIn, etc. It provides platform-specific tips and strategies.
  1. Advice on optimizing social media profiles, creating engaging content that gets shared, building an authentic following, and increasing your overall social media presence.

  2. Real-world examples, case studies and the authors’ own experiences as veteran social media influencers to illustrate best practices.

  3. Practical tips on topics like perfecting posts, gaining more followers, integrating blogging with social media, using the right tools and apps, etc.

  4. A step-by-step approach that takes readers from being social media novices to becoming skilled practitioners, with actionable tactics for both personal and business use of social media.
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