by Joe Pullizi
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Synopsis
Year Published
Publisher
Pages
Language
English
ISBN 10
0071819894
ISBN 13
9780071819893
Meet the author
Biography
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Chapters
- Introduction: Setting the stage for content marketing and its significance in modern marketing strategies.
- The Shift in Consumer Behavior: Understanding how consumer behavior has evolved and the impact it has on marketing approaches.
- The Mindset: Embracing the content marketing mindset and transitioning from traditional advertising to a more customer-centric approach.
- The Basics of Content Marketing: Core principles and foundational elements of successful content marketing.
- Defining Your Content Niche: Identifying your target audience and defining your unique value proposition to stand out in the market.
- The Content Tilt: Discovering your content tilt, a unique angle that makes your content different and compelling.
- Building Your Content Marketing Strategy: Developing a comprehensive content marketing strategy based on your goals and target audience.
- Managing Content Creation: Strategies for creating and curating high-quality, valuable content.
- Distribution: Exploring various channels and methods to distribute content effectively and reach a wider audience.
- Social Media: Leveraging social media platforms to amplify content reach and engage with the audience.
- Search Engine Optimization (SEO): Understanding SEO principles and optimizing content for better visibility in search engines.
- Measuring Content Marketing Success: Defining key performance indicators (KPIs) and metrics to evaluate the impact of content marketing efforts.
- The Future of Content Marketing: Predictions and insights into the evolving landscape of content marketing.
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