by Jonah Berger
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English
ISBN 10
9781451686586
ISBN 13
978-1451686586
Meet the author
Biography
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Chapters
- Introduction: Why Things Catch On
- Social Currency: When Sharing Makes You Look Smart
- Triggers: Top of Mind, Tip of Tongue
- Emotion: When to Stoke It, When to Downplay It
- Public: Built to Show, Built to Grow
- Practical Value: News You Can Use
- Stories: Information Travels Under the Guise of Idle Chitchat
- Conclusion: Contagious Helps Products, Services, and Ideas Sell Themselves
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