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Innovative books illuminating the process of creating and bringing products to market.

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Ignite your entrepreneurial spirit with our comprehensive Product Idea & Development book collection. Uncover proven strategies, market research techniques, and innovative approaches to conceptualize, validate, and launch successful products. Gain insights into customer needs analysis, prototyping, and lean methodologies. Master the art of design thinking, agile development, and effective product roadmaps. Whether you’re an aspiring entrepreneur or an experienced innovator, our curated selection empowers you to transform ideas into market-disrupting solutions. Elevate your product development prowess and achieve remarkable business growth with Horizon Bookstore’s invaluable resources.
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Strategic Brand Management, 3rd Edition Paperback – 31 Jan. 2020

Strategic Brand Management [3rd Edition] (Hardcover) 2020

Alexander Chernev
Paperback
[4.0/5]
£47.55
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the lean startup by Eric Ries

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses (Paperback) 2011

Eric Ries
Paperback
[4.1/5]
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The Origin Of Brands: How Product Evolution Creates Endless Possibilitie s For New Brands (Paperback) 2005

Al Ries
Paperback
[3.5/5]
£11.58
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made to stick

Made to Stick: Why Some Ideas Survive and Others Die (Paperback) 2008

Chip Heath
Paperback
[3.9/5]
£11.58
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Continuous Discovery Habits Discover Products that Create Customer Value and Business Value Paperback – 14 April 2021

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value (Paperback) 2021

Teresa Torres
Paperback
£13.57
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Marketing Management, Global Edition Paperback – International Edition, 24 Nov. 2021

Marketing Management [International Edition] (Paperback) 2021

Alexander Chernev
Paperback
[4.0/5]
£40.39
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The Marketing Plan Handbook, 6th Edition Paperback – 15 Feb. 2020

The Marketing Plan Handbook [6th Edition] (Paperback) 2020

Alexander Chernev
Paperback
[3.6/5]
£24.46
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-100M Offers How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com -100M Series) Paperback – 13 July 2021

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Paperback) 2021

Alex Hormozi
Paperback
[4.5/5]
£22.57
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Strategic Marketing Management - The Framework, 10th Edition Paperback – 15 Jan. 2019

Strategic Marketing Management – The Framework [10th Edition] (Paperback) 2019

Alexander Chernev
Paperback
[4.0/5]
£47.55
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