Yes!
50 Scientifically Proven Ways to Be Persuasive
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- Techniques to influence others effectively, improving your ability to persuade.
- Feel more self-assured when making requests or presenting ideas.
- The book teaches how to build rapport and trust, which can enhance your relationships.
- Strategies that can lead to more favorable results in negotiations, helping you achieve your goals more efficiently.
""Yes!" is the "Freakonomics" of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!"
— Daniel Finkelstein, Comment Editor, "The Times" (London)
“Yes!: 50 Scientifically Proven Ways to Be Persuasive” is a compelling exploration of the science behind influence and persuasion. This book presents readers with 50 surprising and effective techniques to increase their persuasive powers, all grounded in rigorous scientific research.
Co-authored by Professor Robert Cialdini, the world’s most quoted expert on influence, along with Noah Goldstein and Steve Martin, this book transforms complex psychological concepts into easily digestible and immediately applicable strategies.
Each chapter focuses on a specific persuasion principle, explaining the underlying psychology and demonstrating its practical application through engaging real-world examples. From increasing sales and donations to promoting environmentally friendly behaviors, the book showcases how small changes in approach can yield significant results.
Readers will gain insights into:
• The psychology of decision-making
• Effective communication strategies
• Building trust and credibility
• Leveraging social proof and scarcity
• The power of commitment and consistency
• Ethical persuasion techniques
The book’s content is relevant to a wide range of fields, including:
• Marketing and advertising
• Sales and customer service
• Management and leadership
• Public policy and social change
• Personal relationships and networking
“Yes!” stands out for its blend of scientific rigor and practical applicability. It not only explains why certain persuasion techniques work but also provides actionable advice on how to implement them effectively and ethically.
By reading this book, you’ll gain a deeper understanding of human behavior and decision-making processes, equipping you with powerful tools to become more persuasive in your personal and professional life.
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ISBN 10
ISBN 13
The book: "Yes!" Is perfect for:
• Marketing and sales professionals
• Business leaders and managers
• Negotiators and mediators
• Anyone interested in improving their persuasion skills
More books by Robert B. Cialdini
Meet the author
Dr. Robert Cialdini is a renowned psychologist and the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He is widely recognized as the foundational expert in the science of influence and persuasion. Dr. Cialdini’s groundbreaking book, “Influence: The Psychology of Persuasion,” has sold over 5 million copies in 41 languages and is considered a seminal work in the field. His research on the psychology of compliance has earned him international acclaim and numerous accolades, including election to the American Academy of Arts & Sciences and the National Academy of Sciences.
Throughout his career, Dr. Cialdini has conducted extensive scientific research on what leads people to say “yes” to requests, translating his findings into practical applications for business and personal success. He has served as a visiting scholar at Stanford University, the University of California, and Ohio State University. Dr. Cialdini’s work has been featured in Harvard Business Review and Fortune Magazine, and he has advised major organizations including Google, Microsoft, and the United States Department of Justice.
Beyond his academic pursuits, Dr. Cialdini is a dynamic speaker and the founder of INFLUENCE AT WORK, a company dedicated to ethical influence training. He resides in Arizona, where he continues to explore the psychology of persuasion and its ethical applications in business and society.
Book testimonials
“”Yes!” is the single best introduction to and distillation of research and wisdom on how to change people’s minds, including your own.”
— Warren Bennis, author of “On Becoming a Leader” and coauthor of “Judgment: How Winning Leaders Make Great Calls”
“If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it.”
— Dale Dauten, nationally syndicated King Features columnist and author of “The Gifted Boss”
— Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of “What Were They Thinking? Unconventional Wisdom About Management”
