The Lean Startup
How Constant Innovation Creates Radically Successful Businesses
Author
The Lean Startup
How Constant Innovation Creates Radically Successful Businesses
- Launch products and services quickly, allowing for rapid revenue generation and customer feedback.
- Minimize costly mistakes and failures by testing assumptions and gathering customer feedback early.
- Gather and utilize customer feedback effectively, ensuring products and services meet market demands.
- Minimize waste and maximize efficiency in business operations.
Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company
― Financial Times, Philip Delves Broughton
Eric Ries’ “The Lean Startup” is a groundbreaking guide that revolutionizes how entrepreneurs build and grow their businesses. This influential book introduces a new approach to creating and managing successful startups in an era of rapid innovation and constant change.
Ries presents a scientific methodology for running startups and launching new products, applicable to companies of all sizes across various industries. He challenges traditional business practices, arguing that startups can reduce market risks and sidestep the need for large amounts of initial funding by adopting validated learning, rapid experimentation, and iterative product releases.
The book outlines key principles of the Lean Startup method:
- Entrepreneurs are everywhere
- Entrepreneurship is management
- Validated learning
- Build-Measure-Learn
- Innovation accounting
Readers will learn how to:
- Test vision continuously
- Adapt and adjust before it’s too late
- Create minimum viable products
- Practice innovation accounting
- Decide when to pivot or persevere
“The Lean Startup” is essential reading for entrepreneurs, startup founders, small business owners, and innovators within large organizations. It provides practical tools and real-world examples to help readers apply lean principles to their ventures, ultimately increasing their chances of success in today’s fast-paced business environment.
Year Published
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Pages
Weight
Language
ISBN 10
ISBN 13
Meet the author
Author biography
Eric Ries is a renowned author, entrepreneur, and pioneer of the Lean Startup movement. He holds a degree in Computer Science from Yale University, lending credibility to his expertise in the tech industry. Ries’ groundbreaking work, “The Lean Startup,” introduced a new approach to launching businesses and products, emphasizing continuous innovation and rapid iteration based on customer feedback.
After experiencing frustration with traditional product development methods during his tenure at a Silicon Valley startup, Ries developed the Lean Startup methodology. This approach aims to eliminate wasteful practices and build products that customers truly want, maximizing the chances of success. His innovative thinking has revolutionized the way entrepreneurs and companies approach product development and business strategy.
Ries is a sought-after speaker and advisor, sharing his insights with organizations worldwide. He has worked with companies across various industries, including technology, manufacturing, and healthcare, helping them adopt lean principles and achieve sustainable growth. Ries currently resides in San Francisco, where he continues to inspire and guide entrepreneurs on their journeys to build successful, customer-centric businesses.
Book testimonials
Mandatory reading for entrepreneurs… loaded with fascinating stories and practical principles
― Dan Heath, coauthor of Switch and Made to Stick
If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book
― Randy Komisar, founding director of TiVo
― Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School
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