The E-Myth revisited
The E-Myth revisited
£9.99
Features
- It explains the “Entrepreneurial Myth” – the mistaken belief that most businesses are started by entrepreneurs, when in fact they are started by technicians who know their trade but lack business skills. This is a major reason why most small businesses fail.
- It distinguishes between the mindsets of a “Technician” who works in the business, and an “Entrepreneur” who works on the business, envisioning and building systems for long-term success.
- It advocates applying the franchise model to any business, even if not an actual franchise, by developing replicable systems and processes for consistent quality and scalability.
- It guides readers through the lifecycle stages of a business – from entrepreneurial infancy through adolescence to a mature entrepreneurial perspective focused on the business itself as the true product.
- It emphasizes the importance of the entrepreneur working on the business, not just in it, by stepping back from the daily technician’s role to create an integrated vision and systems for the company’s future growth.
Meet the author
Biography
Books by similar authors
Part 1: The E-Myth and American small business
- The entrepreneurial myth
- The entrepreneur, the manager, and the technician
- Infancy: The technician’s phase
- Adolescence: Getting some help
- Beyond the comfort zone
- Maturity and the entrepreneurial perspective
Part 2: The turn-key revolution: A new view of business
- The turn-key revolution
- The franchise prototype
- Working on your business, not in it
- The business development process
- Your business development
- Your primary aim
- Your stategic objective
- Your organisational strategy
- Your management strategy
- Your people strategy
- Your marketing strategy
- Your systems strategy
- A letter to Sarah
Quotes from this book
“The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is living fully and just existing.”
― The E-myth Revisited
“Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.”
― The E-myth Revisited
“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”
― The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
“With no clear picture of how you wish your life to be, how on earth are you going to live it? What is your Primary Aim? Where is the script to make your dreams come true? what is the first step to take and how do you measure your progress? How far have you gone and how close are you to getting to your goals?”
― The E-myth Revisited
Key takeaways
- It explains the “Entrepreneurial Myth” – the mistaken belief that most businesses are started by entrepreneurs, when in fact they are started by technicians who know their trade but lack business skills. This is a major reason why most small businesses fail.
- It distinguishes between the mindsets of a “Technician” who works in the business, and an “Entrepreneur” who works on the business, envisioning and building systems for long-term success.
- It advocates applying the franchise model to any business, even if not an actual franchise, by developing replicable systems and processes for consistent quality and scalability.
- It guides readers through the lifecycle stages of a business – from entrepreneurial infancy through adolescence to a mature entrepreneurial perspective focused on the business itself as the true product.
- It emphasizes the importance of the entrepreneur working on the business, not just in it, by stepping back from the daily technician’s role to create an integrated vision and systems for the company’s future growth.
Short synopsis
The E-Myth Revisited dispels the myth that simply being skilled in a trade or technical field qualifies someone to successfully run a business in that area. Gerber explains that most small businesses fail because the owners are technicians who lack the essential business skills and systems to properly operate their companies. He outlines a comprehensive strategy for transforming a small business from a simple technician’s operation into a successful, turnkey franchise-ready enterprise. Key elements include innovating standardized systems for every facet of operations, shifting the owner’s role from technician to entrepreneur, and implementing proven business development methods to drive growth.