“SEO for Small Businesses Part 1: SEO and Keyword Research” by Joseph Stevenson is a comprehensive guide that introduces small business owners to the fundamentals of search engine optimization (SEO) and keyword research. The book is structured into nine chapters, each focusing on a specific aspect of SEO and keyword strategies.

Stevenson, an experienced SEO consultant with over 17 years in digital marketing, presents complex topics in an easy-to-understand manner, using relatable analogies and clear explanations.

The book covers essential concepts such as:

• Long-tail and short-tail keywords
• Exact match keywords
• Keyword research techniques
• Identifying high-volume, low-competition keywords
• Avoiding problematic keywords
• Developing effective marketing plans
• Improving digital visibility
• Increasing website traffic

Each chapter introduces key terms, defines them, explains their importance, and provides real-world case studies to illustrate practical applications. The book also includes actionable challenges at the end of each chapter, encouraging readers to apply their newly acquired knowledge through hands-on keyword research exercises.

Stevenson’s approach is particularly beneficial for those new to SEO, as he recommends starting with simple keywords and gradually building complexity, allowing readers to learn at their own pace without feeling overwhelmed.