Magic Words
What to Say to Get Your Way
£22.47
- More successful negotiations and sales conversations
- Improved relationships, both personal and professional
- Career advancement opportunities due to better communication skills
- Enhanced ability to motivate and lead teams effectively
“Words have power – learn to use them to your advantage and watch your career and life change radically! Packed with practical advice and the latest research, Magic Words is the guide you need to hone your words to persuade, sell, and create the life you want.”
— Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There.
Unlock the secrets of persuasive communication with “Magic Words: What to Say to Get Your Way” by New York Times bestselling author Jonah Berger. This revolutionary guide reveals the science behind language’s extraordinary power to shape perceptions, trigger emotions, and drive action.
Drawing from ground-breaking research in linguistics, psychology, and data science, Berger identifies six types of words that can dramatically boost your impact in every area of life. Whether you’re a leader, salesperson, parent, or professional, you’ll gain invaluable insights into:
• How to craft messages that resonate and inspire
• Techniques for building stronger relationships through language
• Strategies to boost creativity and motivate teams
• Methods to enhance your persuasive abilities in any situation
Packed with real-world examples and actionable advice, “Magic Words” equips you with a powerful communication toolkit. Learn how top performers in various fields—from business and law to entertainment and psychology—leverage the power of language to achieve remarkable results.
By mastering the magic words revealed in this book, you’ll gain a significant edge in your personal and professional life. Don’t miss this opportunity to transform your communication skills and achieve extraordinary outcomes.
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ISBN 10
ISBN 13
The book: "Magic Words" Is perfect for:
• Business professionals seeking to improve their leadership and sales skills
• Individuals looking to enhance their personal and professional relationships
• Anyone interested in the psychology of language and influence
More books by Jonah Berger
Meet the author
Biography
Testimonials
Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write—and maybe even who you are.
— Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive
This book changed how I speak. It’s mind-blowing to see real, scientific research and data that illustrates how we can persuade others, deepen social connections, and increase our impact. Jonah Berger’s research combined with his crisp storytelling style is sure to turn this book into a modern classic in behavioural science.
— Guy Raz, podcast host and creator of How I Built This, Wisdom from the Top, The Great Creators, and Wow in the World
“I am grateful to be one of the many who have learned from this master teacher.”
— Jim Collins, author of Good to Great and co-author of Built to Last
“A riveting read on how the words we use shape the impact we have. Jonah Berger has a knack for making science sparkle, and he doesn’t just tell you how to write and speak more persuasively—he shows you.”
— Adam Grant, number one New York Times bestselling author of Think Again and host of the TED podcast Re:Thinking
There’s a difference between being right and being effective. And a few words make all the difference. If you want to be more persuasive, read this book.
— Scott Galloway, New York Times bestselling author of Adrift and The Four
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