Content Inc. (Second Edition)
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)
Author
Content Inc. (Second Edition)
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)
£23.93
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- Build a loyal audience before launching products or services.
- Create valuable content that attracts a specific target audience.
- Reach and engage your audience effectively.
- Scale your business through multiple delivery channels.
"Content creators are the rock star entrepreneurs of the 21st century, and Content Inc. delivers your winning business model."
— Brian Clark, Founder of Copyblogger and Unemployable
Joe Pulizzi’s “Content Inc., Second Edition” is a comprehensive guide for entrepreneurs and marketers looking to build successful businesses through content-first strategies. This updated version of the international bestseller provides a proven approach to establishing a loyal audience before launching products or service. The book outlines a six-step process for creating a thriving content-based business:
- Identify your “sweet spot” – the intersection of your expertise and your audience’s needs
- Develop a unique “content tilt” to stand out in your niche
- Build a content base through consistent publishing
- Grow your audience through various channels
- Diversify your content offerings
- Monetize your audience and content
Pulizzi offers practical advice on selecting the right content platforms, leveraging social media and SEO, and converting visitors into long-term subscribers. The second edition includes new coverage of emerging platforms like TikTok, Snapchat, and Instagram, as well as updated strategies for content monetization and business growth.
This book is ideal for:
- Entrepreneurs looking to start a business with limited capital
- Marketers seeking to enhance their content strategies
- Small business owners aiming to build a loyal customer base
- Anyone interested in creating a scalable, content-driven business model
Readers will learn how to:
- Create valuable, engaging content that resonates with their target audience
- Build a loyal following before launching products or services
- Identify the most effective channels for content distribution
- Convert one-time visitors into long-term subscribers
- Monetize their content and audience for sustainable business growth
- Scale their content business or potentially sell it for millions
With over 100,000 copies sold worldwide, “Content Inc., Second Edition” offers a lower-risk approach to building a successful business in the digital age. By following Pulizzi’s methods, readers can establish themselves as industry leaders and create profitable, scalable content businesses
Year Published
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Language
ISBN 10
ISBN 13
More books by Joe Pulizzi
Meet the author
Author biography
Joe Pulizzi is a renowned content marketing pioneer and entrepreneur. He founded the Content Marketing Institute, which became the fastest-growing business media company on Inc. magazine’s list. Pulizzi is the author of multiple bestselling books, including “Content Inc.” and “Epic Content Marketing,” which Fortune Magazine named a “Must-Read Business Book.” He received the Lifetime Achievement Award from the Content Council in 2014 for his contributions to the field. Pulizzi hosts two popular podcasts: the motivational “Content Inc.” and the award-winning “This Old Marketing.” He has spoken at over 400 locations in 14 countries, advancing content marketing practices. Beyond his professional achievements, Pulizzi is dedicated to philanthropy. His foundation, The Orange Effect, provides speech therapy and technology services to children in need across multiple states. Joe lives in Cleveland, Ohio, with his family
Book testimonials
“What if you launched a business with nothing to sell, and instead focused first on service the needs of an audience, trusting that the ‘selling’ part would come later? Crazy? Or crazy-brilliant? I’d say the latter. Because in today’s world, you should serve before selling.”
— Ann Handley, Wall Street Journal bestselling author of Everybody Writes
“From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing.”
— Don Schultz (1934 – 2020), The “father of integrated marketing,” Professor at Northwestern University’s Medill School of Journalism, and author of 13 books.
“Use this as your roadmap to startup success.”
— Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You
“Now there is a better way to promote your business.”
— Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0
“If you’re serious about turning content into a business, this is the most detailed, honest, and useful book ever written.”
— Jay Baer, New York Times bestselling author of Youtility