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The Fall of Advertising and the Rise of PR Paperback – Illustrated, 11 May 2004

The Fall of Advertising and the Rise of PR (Paperback) 2004

Al Ries
Paperback
£13.26
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The Formula The Five Laws Behind Why We Succeed or Fail Paperback – 6 Aug. 2020

The Formula: The Five Laws Behind Why We Succeed or Fail (Paperback) 2020

Albert-László Barabási
Paperback
£10.49
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Marketing Warfare (MARKETING/SALES/ADV & PROMO) Paperback – 1 Nov. 1997

Marketing Warfare (Paperback) 1997

Al Ries
Paperback
£21.87
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The 22 Immutable Laws Of Branding Paperback – 3 April 2000

The 22 Immutable Laws Of Branding (Paperback) 2000

Al Ries
Paperback
£11.99
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Learned Excellence Mental Disciplines for Leading and Winning from the World's Top Performers Hardcover – 29 Feb. 2024

Learned Excellence: Mental Disciplines for Leading and Winning from the World’s Top Performers (Hardcover) 2023

Eric Potterat
Hardcover
£25.99
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House FIRE [Financial Independence, Retire Early] How to Be a Red–Hot Real Estate Millionaire with a Wealth of Time and Money to Burn Paperback – 30 Mar. 2021

House Fire: How to Be a Red–Hot Real Estate Millionaire with a Wealth of Time and Money to Burn: So You Can Achieve Financial Independence and Retire Early (Paperback) 2021

Alan Corey
Paperback
£22.99
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How to Grow When Markets Don't: Discovering the New Drivers of Growth Paperback – 1 Nov. 2004

How to Grow When Markets Don’t: Discovering the New Drivers of Growth (Paperback) 2004

Adrian Slywotzky
Paperback
£20.84
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How Google Works: Eric Schmidt & Jonathan Rosenberg Paperback – 12 Mar. 2015

How Google Works: Eric Schmidt & Jonathan Rosenberg (Paperback) 2015

Eric Schmidt
Paperback
£10.86
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The 22 Immutable Laws Of Marketing Paperback – 24 Oct. 1994

22 Immutable Laws Of Marketing (Paperback) 2002

Al Ries
Paperback
£10.65
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Strategic Brand Management, 3rd Edition Paperback – 31 Jan. 2020

Strategic Brand Management [3rd Edition] (Hardcover) 2020

Alexander Chernev
Paperback
£47.55
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Trillion Dollar Coach

Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell (Paperback) 2020

Alan Eagle
Paperback
£12.61
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-100M Leads How to Get Strangers To Want To Buy Your Stuff (Acquisition.com -100M Series) Paperback – 30 Aug. 2023

100M Leads: How to Get Strangers To Want To Buy Your Stuff (Paperback) 2023

Alex Hormozi
Paperback
£25.99
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The Marketing Plan Handbook, 6th Edition Paperback – 15 Feb. 2020

The Marketing Plan Handbook [6th Edition] (Paperback) 2020

Alexander Chernev
Paperback
£24.46
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The Private Equity Playbook: Management’s Guide to Working with Private Equity 2nd Edition Paperback – 21 Aug. 2024

The Private Equity Playbook: Management’s Guide to Working with Private Equity [2nd Edition] (Paperback) 2024

Adam E. Coffey
Paperback
£13.34
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Mastering the case interview, 10th edition paperback – 25 october 2023

Mastering the Case Interview [10th Edition] (Paperback) 2023

Alexander Chernev
Paperback
£9.48
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The origin of brands how product evolution creates endless possibilities for new brands paperback – illustrated, 27 sept. 2005

The Origin Of Brands: How Product Evolution Creates Endless Possibilitie s For New Brands (Paperback) 2005

Al Ries
Paperback
£11.58
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Al Ries is a renowned marketing professional, author, and co-founder of the influential consulting firm Ries & Ries with his partner and daughter, Laura Ries. He is widely regarded as the pioneer of the concept of "positioning" in marketing strategy. Al Ries is best known for his groundbreaking work on positioning, a concept he introduced in his seminal book, "Positioning: The Battle for Your Mind," co-authored with Jack Trout in 1981. This book revolutionized the way businesses approach marketing and branding, emphasizing the importance of occupying a unique and distinct position in the minds of consumers. Over the course of his illustrious career, Al Ries has authored numerous influential books on marketing, branding, and business strategy, including "The 22 Immutable Laws of Branding," "The Origin of Brands," and "Focus: The Future of Your Company Depends on It." His works have been translated into multiple languages and have become essential reading for marketing professionals worldwide. In addition to his writing, Al Ries is a sought-after speaker and consultant, sharing his expertise and insights with businesses and organizations across various industries. His practical and thought-provoking approach has earned him a reputation as a visionary thinker in the field of marketing. Al Ries, now in his 90s, continues to be an active voice in the marketing community, sharing his wisdom and experience with the next generation of marketers and entrepreneurs. He resides in Atlanta, Georgia, where he continues to write and consult on marketing strategies.

Focus: The Future of Your Company Depends on It (Paperback) 2013

Al Ries
Paperback
£20.91
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-100M Offers How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com -100M Series) Paperback – 13 July 2021

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Paperback) 2021

Alex Hormozi
Paperback
£24.99
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Strategic Marketing Management - The Framework, 10th Edition Paperback – 15 Jan. 2019

Strategic Marketing Management – The Framework [10th Edition] (Paperback) 2019

Alexander Chernev
Paperback
£47.55
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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits Paperback – Illustrated, 26 Feb. 2002

The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits (Paperback) 2002

Adrian Slywotzky
Paperback
£21.74
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