Wendy Wood is a UK-born psychologist and Provost Professor of Psychology and Business at the University of Southern California. She is a renowned expert in habit formation and behavior change, with over three decades of original research in the field. Wood's work has been recognized with numerous awards, including a Radcliffe Institute Fellowship and the 2022 Career Contribution Award from the Society for Personality and Social Psychology.

Her research has been cited over 42,000 times, establishing her as a leading authority in her field.Wood's fascination with habits began early in her academic career when she observed her colleagues struggling with productivity in the unstructured academic environment. This led her to explore the science behind habit formation and behavior change. Her book, "Good Habits, Bad Habits: The Science of Making Positive Changes That Stick," distills her years of research into practical insights for readers seeking to understand and modify their habits.

Beyond her academic work, Wood has served as President of the Society for Personality and Social Psychology and has been a fellow of several prestigious psychological associations. She currently resides in Los Angeles, where she continues her research and teaching at USC.