Simon Sinek

Simon Sinek is a renowned author, speaker, and leadership expert whose work has inspired millions worldwide. With a bold goal to build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek has become a trusted voice on leadership and organizational culture. A graduate of Brandeis University, Sinek joined the advertising industry, where he experienced first-hand how companies often failed to inspire their employees.

This realization led him to discover the powerful concept of "Why" – the purpose that drives an organization and its people. His breakthrough book, "Start With Why," published in 2009, introduced this idea and quickly became a global bestseller.

In "Start With Why," Sinek argues that great leaders inspire action by starting with their "Why" – their purpose, cause, or belief. By leading with their "Why," they can attract like-minded individuals and create a culture of trust and cooperation. The book's central premise has resonated with readers worldwide, making it a must-read for anyone seeking to lead with purpose.

Beyond his writing, Sinek is an accomplished speaker, having presented his ideas to diverse audiences, from corporate leaders to members of the U.S. Congress. His TED Talk, "How Great Leaders Inspire Action," is one of the most-watched of all time, with over 50 million views.

When not writing or speaking, Sinek finds joy in simple pleasures like spending time with his family in New York City, where he currently resides. His ability to blend profound insights with a down-to-earth demeanor has endeared him to audiences globally, cementing his status as a leading voice in the realm of leadership and organizational culture.