Martin Lindstrom is a Danish author, brand consultant, and Time magazine Influential 100 Honoree. He has written eight books, including the groundbreaking "Brand Sense: Sensory Secrets Behind the Stuff We Buy." Lindstrom's work focuses on consumer psychology, neuromarketing, and brand building. He founded his first advertising agency at age 12 and later became the global COO for British Telecom/LookSmart. Lindstrom's innovative research methods, including a $7 million study on neuromarketing, have revolutionized the understanding of consumer behavior. He is a columnist for Fast Company, TIME magazine, and Harvard Business Review, and frequently contributes to NBC's Today show. Lindstrom's unorthodox approach to uncovering consumer insights has led him to spend time with 2,000 families in more than 77 countries. When not traveling the globe, Lindstrom resides in Australia.