Mark W. Schaefer is a globally recognized author, keynote speaker, and business consultant who is an acclaimed expert in marketing, digital strategy, and social media. He has deep experience as a corporate marketer, entrepreneur, and university educator. Schaefer's blog {grow} is one of the most celebrated marketing blogs on the web, and he is a frequent contributor to leading publications like Harvard Business Review and Entrepreneur Magazine. Schaefer's inspiration for writing The Content Code stemmed from his realization that while content marketing advice was plentiful, few resources existed to help marketers overcome the biggest battle of all – creating content that actually moves customers to action. His book provides a step-by-step plan to consistently create effective content that fuels customer relationships and business results.When not traveling internationally for speaking engagements, Schaefer resides in Knoxville, Tennessee with his wife and two children. An avid hiker, he can often be found exploring the scenic trails of the Great Smoky Mountains.