Alina Wheeler is a renowned branding expert and author with over four decades of experience in brand strategy and design. She is best known for her seminal work "Designing Brand Identity: An Essential Guide for the Whole Branding Team," now in its 6th edition. Wheeler has applied her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

As a thought leader in the branding industry, Wheeler has developed a five-phase process for creating and implementing effective brand identity. This process, which fits on a single page, is designed to build confidence in branding solutions, reduce brand anxiety, and guide teams through research, strategy, design, implementation, and asset management.