Zag
The Number One Strategy of High-Performance Brands
£24.48
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- create a unique brand identity that stands out in a crowded market.
- strategies for radical differentiation, helping readers position their brands more effectively against competitors.
- forge deeper connections with your audience often resulting in higher customer engagement and retention rates.
- adapt more swiftly to market changes, ensuring long-term relevance and success.
โEach of [Neumeierโs] books is excellent, but ZAG is revolutionary.โ
โย JACK COVERTย ANDย TODD SATTERSTEN, FROMย THE 100 BEST BUSINESS BOOKS OF ALL TIME
“ZAG: The #1 Strategy of High-Performance Brands” is a groundbreaking marketing book that challenges conventional wisdom about brand strategy. In this concise and engaging read, Marty Neumeier presents a powerful approach to creating brands that stand out in today’s overcrowded marketplace.
Readers will learn:
โข How to identify and leverage their brand’s unique strengths
โข Techniques for finding “white space” in the market
โข The 17-step process for developing a differentiated brand
โข How to create an “onliness statement” that defines your brand’s unique position
โข Strategies for maintaining brand focus as your company grows
โข The importance of aligning all aspects of your brand for maximum impact
“ZAG” has been named one of “The 100 Best Business Books of All Time” and has informed the strategies of major organizations such as Apple, Google, UPS, and Microsoft.
With its clear, actionable advice and engaging style, “ZAG” is an essential read for anyone involved in brand strategy, marketing, or business development. It provides a fresh perspective on how to create and grow world-class brands in today’s competitive landscape.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Zag" Is perfect for:
โข Business owners and entrepreneurs
โข Marketing professionals and brand managers
โข Startup founders and team members
โข Consultants and freelancers looking to enhance their brand strategy skills
โข Anyone interested in creating or improving a brand
More books by Marty Neumeier
Meet the author
Author biography
Marty Neumeier is an acclaimed author, designer, and brand strategist renowned for his groundbreaking work on bridging the gap between business strategy and design. He has written several best-selling books, including “The Brand Gap,” which outlines a practical framework for aligning brand strategy with design execution.
Neumeier’s expertise stems from his extensive experience as a consultant, facilitating inspirational workshops and providing strategic guidance to industry leaders like Apple, Google, Microsoft, and Patagonia.
Driven by a passion for fostering innovation through design thinking, Neumeier has dedicated his career to challenging conventional business practices and inspiring organizations to embrace creativity as a catalyst for success.
His thought-provoking insights have earned him recognition as a leading voice in the field of branding and innovation.
Neumeier currently resides in California, where he continues to push the boundaries of brand strategy and design, shaping the future of business through his visionary work.
Book testimonials
โYou already know that this book has the best title of any marketing book in a generation. What you donโt know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.โ
โย SETH GODIN,ย AUTHOR OFย SMALL IS THE NEW BIG
โHereโs a practical field guide on how to create and grow a world-class brand, so no more excusesโread it now and start zagging.โ
โย KIP KNIGHT,ย MARKETING VICE PRESIDENT,ย EBAY
โThe revolution needs passion, imagination, and a dangerous handbook. Here it is, born in the trenches yet written with enough verve and imagination to get you out of themโfast.โ
โย BRIAN COLLINS,ย EXECUTIVE CREATIVE DIRECTOR,ย OGILVY
โAwesome bookโeven better than THE BRAND GAP. It arrived at my desk like a familiar but new friend.โ
โย ROD SWANSON, DIRECTOR OF BRAND INTEGRATION,ย ELECTRONIC ARTS
โA big idea surrounded by 17 practical steps and presented in a delightful style. The presentation alone is worth the price of the book.โ
โย DAVID A. AAKER,ย VICE CHAIRMAN, PROPHET, AUTHOR OFย BRAND PORTFOLIO STRATEGY