“Where to Play: 3 Steps for Discovering Your Most Valuable Market Opportunities” is an essential resource for anyone looking to bring new ideas to market or expand their business into new areas. This book provides a systematic method for identifying, evaluating, and prioritizing market opportunities, helping readers make informed decisions about where to focus their efforts and resources.

At the heart of the book is the Market Opportunity Navigator, a powerful tool developed by authors Marc Gruber and Sharon Tal. This framework guides readers through a three-step process that transforms the often chaotic and uncertain task of market selection into a structured, data-driven approach.

What readers will learn:

• How to generate a comprehensive set of potential market opportunities
• Techniques for evaluating the attractiveness of different markets
• Methods for balancing focus and flexibility in market strategy
• Ways to integrate market opportunity analysis with other business planning tools
• Strategies for pivoting and adapting to changing market conditions

The book is filled with practical worksheets, visual tools, and real-world examples that make the concepts easy to understand and apply. Readers will gain valuable insights into how successful companies have used these techniques to identify breakthrough opportunities and avoid costly mistakes.

“Where to Play” is more than just a book – it’s a comprehensive toolkit for strategic decision-making in today’s fast-paced business environment. By mastering the techniques presented in this book, readers will be better equipped to navigate the complexities of market selection and position their innovations for success.

Whether you’re launching a new venture, expanding an existing business, or seeking to revitalize a struggling enterprise, “Where to Play” provides the frameworks and insights you need to make confident, informed decisions about your market strategy.