“Where Good Ideas Come From” is a fascinating exploration of innovation that will transform your understanding of creativity and problem-solving. New York Times bestselling author Steven Johnson takes you on a journey through time, from Darwin’s theory of evolution to the latest breakthroughs in Silicon Valley.

This eye-opening book reveals:

• The seven key patterns behind genuine innovation
• How great ideas evolve and take shape over time
• Why collaboration and open environments fuel creativity
• How to cultivate an innovative mindset in your own life and work

Perfect for entrepreneurs, business leaders, educators, and anyone seeking to enhance their creative potential, “Where Good Ideas Come From” offers practical insights and strategies to foster innovation. Johnson’s engaging prose and compelling examples make complex concepts accessible and inspiring.

Unlock the secrets of innovation and learn how to:

• Recognize and seize opportunities in the “adjacent possible”
• Create environments that nurture breakthrough thinking
• Harness the power of slow hunches and serendipitous discoveries
• Turn errors and failures into stepping stones for success

Whether you’re looking to drive innovation in your organization or simply curious about the origins of world-changing ideas, this book is an essential read.

Gain a new perspective on creativity and learn how to tap into the natural patterns that spark true innovation.