“What the Customer Wants You to Know” is an essential guide for sales professionals and business leaders seeking to revolutionize their approach to selling. Ram Charan, a world-renowned business consultant, presents a paradigm shift in sales strategy that moves beyond traditional product-pushing techniques.

This book teaches readers how to:

• Transition from price-based selling to value creation
• Develop a deep understanding of customers’ businesses and challenges
• Become a trusted advisor rather than just another vendor
• Create customized solutions that drive real value for customers
• Align sales efforts with other key business functions

Charan’s Value Creation Selling method is thoroughly explained, providing readers with actionable strategies and tools to implement this approach in their own organizations.

By reading this book, you’ll learn how to:

• Conduct effective research on your customers’ businesses
• Ask the right questions to uncover customers’ true needs and challenges
• Develop and present tailored solutions that address specific customer pain points
• Build long-term partnerships based on trust and mutual value creation
• Overcome price objections by demonstrating clear ROI

“What the Customer Wants You to Know” is not just another sales book – it’s a comprehensive guide to transforming your entire approach to customer relationships. Whether you’re a seasoned sales veteran or new to the field, this book provides invaluable insights that will help you stand out in today’s crowded marketplace