What the Customer Wants You to Know
How Everybody Needs to Think Differently About Sales
Author
What the Customer Wants You to Know
How Everybody Needs to Think Differently About Sales
£13.86
- Identify and address customer needs more effectively, leading to stronger relationships.
- Differentiate your offerings, resulting in improved sales performance.
- Maintain better pricing and profit margins by demonstrating consistent value to customers.
- Establishing trust and becoming a valued partner will foster deeper customer loyalty
“What the Customer Wants You to Know” is an essential guide for sales professionals and business leaders seeking to revolutionize their approach to selling. Ram Charan, a world-renowned business consultant, presents a paradigm shift in sales strategy that moves beyond traditional product-pushing techniques.
This book teaches readers how to:
• Transition from price-based selling to value creation
• Develop a deep understanding of customers’ businesses and challenges
• Become a trusted advisor rather than just another vendor
• Create customized solutions that drive real value for customers
• Align sales efforts with other key business functions
Charan’s Value Creation Selling method is thoroughly explained, providing readers with actionable strategies and tools to implement this approach in their own organizations.
By reading this book, you’ll learn how to:
• Conduct effective research on your customers’ businesses
• Ask the right questions to uncover customers’ true needs and challenges
• Develop and present tailored solutions that address specific customer pain points
• Build long-term partnerships based on trust and mutual value creation
• Overcome price objections by demonstrating clear ROI
“What the Customer Wants You to Know” is not just another sales book – it’s a comprehensive guide to transforming your entire approach to customer relationships. Whether you’re a seasoned sales veteran or new to the field, this book provides invaluable insights that will help you stand out in today’s crowded marketplace
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "What the Customer Wants You to Know " Is perfect for:
• Sales professionals looking to improve their performance and build stronger customer relationships
• Business leaders aiming to transform their sales organizations
• Entrepreneurs seeking to differentiate their offerings in competitive markets
• Anyone involved in B2B sales or business development
Meet the author
Author biography
Ram Charan is a world-renowned business advisor, speaker, and author known for his practical insights into leadership and business strategy. He holds an MBA and DBA from Harvard Business School, where he was a Baker Scholar. With over four decades of experience consulting for Fortune 500 companies, Charan has worked with CEOs and executives across various industries, helping them navigate complex business challenges. He has authored or co-authored over 30 books, including bestsellers like “Execution” and “What the CEO Wants You to Know.” Charan’s expertise spans topics such as growth strategies, talent development, and corporate governance. His articles have appeared in prestigious publications like Harvard Business Review and Fortune magazine. Despite his global influence, Charan maintains a simple lifestyle, traveling over 300 days a year to share his knowledge with business leaders worldwide.
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