What It Takes
How I Built a $100 Million Business Against the Odds
Author
What It Takes
How I Built a $100 Million Business Against the Odds
£16.99
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- Gain the confidence to step out of your comfort zone and pursue entrepreneurial endeavours
- Develop a mindset that embraces challenges and setbacks as opportunities for learning.
- Actionable strategies for starting and running a business.
- Be motivated to believe in your own potential
“What It Takes” is a powerful and instructive book that offers readers an insider’s view of building a successful business from the ground up.
Raegan Moya-Jones, the co-founder and former CEO of aden + anais, shares her experiences and lessons learned while creating a global baby products company worth $100 million.
In this book, readers will learn:
• How to identify and capitalize on market opportunities
• Strategies for overcoming financial and personal challenges in business
• The importance of perseverance and resilience in entrepreneurship
• Practical advice for balancing work and family life
• Techniques for navigating male-dominated industries as a woman
“What It Takes” is a must-read for those who want to change their careers, play by their own rules, and build a thriving business.
Moya-Jones’ candid storytelling and practical advice make this book an invaluable resource for anyone with entrepreneurial ambitions. Her experiences provide a roadmap for navigating the complexities of starting and growing a business, while offering encouragement to those facing seemingly insurmountable odds.
This book is more than just a success story; it’s a blueprint for turning dreams into reality. Moya-Jones’ journey serves as both inspiration and instruction, proving that with determination, creativity, and the right strategies, it’s possible to build a multimillion-dollar business even in the face of significant challenges
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "What It Takes" Is perfect for:
• Aspiring entrepreneurs looking for real-world guidance
• Women seeking to break into traditionally male-dominated fields
• Business students and professionals interested in start-up stories
• Anyone fascinated by the journey from idea to successful enterprise
• Readers who enjoy inspiring memoirs and business literature
Meet the author
Raegan Moya-Jones is an accomplished entrepreneur and author best known for founding aden + anais, a global baby lifestyle brand. After moving from Australia to the United States, she identified a gap in the market for muslin swaddles and turned it into a $100 million business. Moya-Jones started the company from her kitchen table while working full-time at The Economist, demonstrating her resilience and determination. Her entrepreneurial journey earned her the EY Entrepreneur of the Year award in 2014. In addition to aden + anais, Moya-Jones co-founded Saint Luna, a premium moonshine brand. She is the author of “What It Takes,” which chronicles her path from a kitchen-table start-up to a global enterprise. Moya-Jones serves on the board of Hopeland, a non-profit dedicated to preventing family separation. She currently resides in Brooklyn with her husband and four daughters.
