Ultimate Guide to Facebook Advertising
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- Strategies for maximizing ROI, allowing you to run successful campaigns on a budget.
- Learn to precisely target your ideal audience based on demographics, interests, and behaviors.
- Significantly boost your brand visibility among a vast audience, enhancing recognition and recall.
- Foster meaningful interactions with your audience, leading to increased loyalty and higher conversion rates.
Perry Marshall’s “Ultimate Guide to Facebook Advertising” is a comprehensive resource for marketers and business owners looking to harness the power of Facebook’s advertising platform. This book provides a step-by-step approach to creating effective Facebook ad campaigns that reach and convert potential customers.
The third edition of this guide offers updated strategies and insights to help advertisers navigate Facebook’s evolving landscape. It covers the latest features and tools, including ad placement in Newsfeeds, Facebook Live, and Branded Content.
Readers will learn how to:
- Target and monetize Facebook’s 1.7 billion active users
- Maximize conversions through the Audience Network
- Integrate Instagram ads into Facebook campaigns
- Utilize Facebook’s Marketplace for direct sales
The book goes beyond basic ad creation, exploring pre-click audience behavior and post-click strategies to ensure long-term success. It includes high-profile case studies from brands like the Golden State Warriors and Jack Daniels, offering real-world examples of successful campaigns.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Ultimate Guide to Facebook Advertising" Is perfect for:
- Small Business Owners: Looking to expand their reach through effective online advertising.
- Marketing Professionals: Seeking to enhance their skills in digital marketing strategies.
- Entrepreneurs: Aiming to leverage social media platforms for business growth.
- Students of Marketing: Wanting foundational knowledge of online advertising dynamics.
Meet the author
Author biography
Perry Marshall is a renowned marketing strategist, author, and speaker, best known for his expertise in digital advertising and business growth. As the author of the #1 selling book on Google AdWords, Marshall has helped over 100,000 advertisers save billions in “AdWords stupidity tax.” His work on the 80/20 Principle is used by NASA’s Jet Propulsion Labs at the California Institute of Technology. Marshall founded the $10 million Evolution 2.0 Prize, aiming to solve fundamental questions in artificial intelligence and the origin of life. With a background in electrical engineering, he has consulted in over 300 industries, integrating sales, technology, art, and psychology. Marshall’s “Ultimate Guide to Facebook Advertising” is now in its third edition, reflecting his ongoing expertise in social media marketing. He lives with his family in Chicago and continues to be a sought-after consultant and expert witness in search advertising litigation.
