Ultimate Guide to Email Marketing for Business
$25.83
- Create compelling email content that fosters stronger relationships with their audience and increases customer loyalty.
- Strategies for using email marketing to drive sales, including techniques for recovering abandoned carts
- Readers will discover how to implement affordable email marketing campaigns that yield a high return on investment
- The book teaches you how to track and analyze campaign performance, to enhance future marketing efforts.
“Ultimate Guide to Email Marketing for Business” is an essential handbook for anyone looking to leverage the power of email marketing to grow their business. This comprehensive guide takes readers through every aspect of creating and managing successful email marketing campaigns.
In this book, readers will learn:
• How to build and grow a high-quality email list
• Techniques for creating engaging and conversion-driven email content
• Strategies for segmenting lists and personalizing messages
• Methods for automating email marketing processes
• Ways to measure and improve email marketing performance
• Legal requirements and best practices for email marketing
The book is written in clear, straightforward language, making complex concepts accessible to readers of all experience levels. It focuses on practical, actionable strategies that can be implemented immediately, regardless of the specific email service provider used.
Gunelius emphasizes the importance of understanding your audience and creating targeted, relevant content. She provides insights on how to move subscribers through different stages of the marketing funnel, from initial engagement to conversion and beyond.
With its wealth of information, practical tips, and included resources, “Ultimate Guide to Email Marketing for Business” equips readers with the knowledge and tools they need to create effective, results-driven email marketing campaigns that can significantly impact their business growth.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Ultimate Guide to Email Marketing for Business" Is perfect for:
• Small business owners looking to start or improve their email marketing efforts
• Marketing professionals seeking to enhance their email marketing strategies
• Entrepreneurs wanting to leverage email to grow their customer base
• Content creators aiming to build stronger relationships with their audience
• Anyone interested in learning about modern email marketing best practices
Meet the author
Author biography
Susan Gunelius is the President & CEO of KeySplash Creative, Inc., a strategic branding and marketing communications firm. With over 20 years of experience, she has established herself as an expert in email marketing, content marketing, and brand building. Gunelius provides consulting services to small and large clients worldwide, including household names like Citibank, Cox Communications, Intuit, Sylvan Learning, AT&T, and HSBC.
As a prolific writer, Gunelius has contributed marketing-related articles to prominent platforms such as Entrepreneur.com, Forbes.com, and About.com (a New York Times company). Her work has also appeared on major news and business websites, including MSNBC.com, Bloomberg.com, BusinessWeek.com, FoxBusiness.com, WashingtonPost.com, and TheStreet.com.
In her book “Ultimate Guide to Email Marketing for Business,” Gunelius shares her expertise on growing email subscriber lists, keeping audiences engaged, and converting subscribers into loyal customers. She offers practical tools and techniques used by marketing professionals to build businesses and increase revenue through email marketing.
Susan Gunelius resides in Clermont, Florida, where she continues to provide valuable insights and strategies to businesses seeking to enhance their marketing efforts.
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