Traction
Get a Grip on Your Business
£12.62
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Standard delivery 3-5 days after dispatch
USA: $3.99 USD
United Kingdom: ยฃ2.99 GBP
Australia: $4.99 AUD
Germany: โฌ2.99 EUR
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- Define your vision and set clear, measurable goals, leading to a more focused business strategy.
- Fostering a culture of accountability.
- Optimize your core processes, reducing chaos and increasing efficiency.
- Drive sustainable business growth.

"Since implementing the entrepreneurial operating system outlined in [Traction], my company has been more productive than ever. . . . The book brings proven business best practices from the top thought leaders in business into one hands-on manual that you can apply today."
โ Dan Moshe, founder and CEO of Tech Guru, forย The Business Journals' "The most important business books ever written"
“Traction: Get a Grip on Your Business” is a comprehensive guide that offers a practical and proven system for running a successful company. Author Gino Wickman draws from his extensive experience as an entrepreneur and business coach to present the Entrepreneurial Operating System (EOS), a holistic approach to business management that has helped thousands of organizations achieve remarkable results.
This book is designed to help business leaders address the most common frustrations they face, including:
โข Lack of control over time, market, or company
โข People problems with employees, customers, or vendors
โข Insufficient profits
โข Growth plateaus
โข Ineffective strategies and quick-fix attempts
Readers will learn how to:
โข Establish a clear vision and communicate it effectively throughout the organization
โข Attract and retain top talent by putting the right people in the right seats
โข Utilize key performance indicators to make data-driven decisions
โข Identify and solve issues promptly and permanently
โข Create consistent processes to improve efficiency and scalability
โข Gain traction through discipline and accountability
The book includes practical tools, such as the Vision/Traction Organizer, the People Analyzer, and the Issues Solving Track, which readers can immediately apply to their businesses. Wickman’s straightforward writing style and real-world examples make complex concepts easy to understand and implement.
By implementing the EOS outlined in “Traction,” readers will be able to:
โข Clarify their company’s vision and goals
โข Build a more cohesive and effective leadership team
โข Improve communication throughout the organization
โข Increase profitability and accelerate growth
โข Reduce stress and enjoy running their business more
“Traction: Get a Grip on Your Business” is more than just a book โ it’s a complete system for transforming your company and achieving your business goals. Whether you’re struggling with specific issues or simply looking to take your organization to the next level, Wickman’s EOS provides the tools and strategies you need to succeed in today’s competitive business environment.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Traction" Is perfect for:
โข Entrepreneurs and business owners looking to scale their companies
โข CEOs and executives seeking to improve organizational performance
โข Small to medium-sized businesses across various industries
โข Leadership teams aiming to align their efforts and achieve better results
โข Anyone frustrated with the current state of their business and ready for positive change
More books by Gino Wickman
Meet the author
Author biography
Gino Wickman is an entrepreneur and business expert who has been helping companies thrive since the age of 21. As the creator of the Entrepreneurial Operating Systemยฎ (EOSยฎ), Wickman developed a practical method for achieving business success based on his real-world experience. At 25, he took over and turned around his family’s struggling business before successfully selling it. Wickman is the author of the bestselling book “Traction: Get a Grip on Your Business,” which has sold over 1 million copies, as well as five other books in the Traction Library that have collectively sold almost 2 million copies. He has personally delivered more than 1,900 full-day sessions for over 135 companies, implementing EOS to help them achieve greatness. Today, Wickman focuses on teaching and speaking about entrepreneurship, leadership, and maximizing business potential through his various projects and programs.
Book testimonials
“With theย Tractionย tools in place, we now have faster growth, increased profitability and great people that we enjoy working with. Our growth rate has averaged over 20 percent per year. These results put us in a position to sell our company to a public company for above-normal multiples and reacquire the company after just a year and a half.”
โ Rob Dube, President, Image One
“Having coached and trained over 13,000 entrepreneurs, I know the challenges they face. This book is a must for any business owner and their management team.ย Tractionย provides a powerful, practical, and simple system for running your business.”
โ Dan Sullivan, President and Founder, The Strategic Coach
“The concepts in this book have changed my life! I’m now able to let go of the day to day, knowing I have developed a team that can efficiently handle the details. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled.”
โ Ronald A. Blank, President, The Franklin Companies
“The concepts and tools that have been masterfully captured in the pages of this book have provided some of the magic that has helped us grow our business 300 percent over the last five years. Don’t miss it!”
โ Craig Erlich, CEO, pulse220
“Implementing [Traction‘s] structured approach at Avondale has had a tremendous impact on our leadership’s productivity and has improved operations throughout the organization.”
โ Karl Stark and Bill Stewart, cofounders, Avondale