“The Zigzag Principle” is a groundbreaking book that introduces a new paradigm for goal-setting and business strategy. Rich Christiansen, drawing from his extensive experience as a serial entrepreneur, presents a counterintuitive yet highly effective approach to achieving success.

The core premise of the book is that the path to success is rarely a straight line. Instead, Christiansen argues that a zigzag approach—one that allows for strategic pivots and course corrections—is far more likely to lead to sustainable success. This principle applies not only to business ventures but also to personal life goals.

Readers will learn:

• How to apply the three main zigzags: achieving profitability, adding resources, and scaling
• Techniques for assessing current resources and setting achievable goals
• Strategies for creating motivational catalyzing statements
• Methods for failing efficiently and recovering quickly
• Approaches to adding the right resources at the optimal time
• Tactics for scaling a business while maintaining profitability
• Ways to develop effective reward systems for team motivation

The book is filled with practical advice, real-world examples, and actionable strategies that readers can immediately apply to their own situations. Christiansen’s writing style is engaging and accessible, making complex business concepts easy to understand and implement.

“The Zigzag Principle” offers a refreshing alternative to traditional linear thinking in business and life. It provides readers with a flexible, adaptable framework for success that can be applied in various contexts. Whether you’re starting a new venture, scaling an existing business, or pursuing personal objectives, this book offers valuable insights and practical tools to help you navigate the path to success