The Start-up Owner's Manual
The Step-by-Step Guide for Building a Great Company

Author
The Start-up Owner's Manual
The Step-by-Step Guide for Building a Great Company
£25.99
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- Apply the Customer Development model, improving your approach to market validation and product development.
- Foster a mindset that embraces change and adapts to new information.
- Structured guide for navigating the complexities of launching a startup, helping readers avoid common pitfalls.
- See better alignment within your teams, enhancing communication and productivity.
“The Start-up Owner’s Manual” is the definitive guide for entrepreneurs seeking to build successful, scalable businesses. Written by Steve Blank, a renowned Silicon Valley entrepreneur and educator, and Bob Dorf, a serial entrepreneur, this book provides a comprehensive framework for launching and growing start-ups.
At it’s core, the book focuses on the Customer Development process, a methodology that emphasizes understanding and validating customer needs before fully developing a product. This approach helps start-ups avoid the common pitfall of creating solutions for non-existent problems.
Readers will learn:
• How to develop and test business model hypotheses
• Techniques for conducting effective customer interviews
• Strategies for creating and refining minimum viable products
• Methods for scaling customer acquisition
• Approaches to building a strong startup team
• Ways to secure funding and manage startup finances
The book is filled with practical tools, worksheets, and checklists that guide entrepreneurs through each stage of the startup process. It also includes numerous case studies and real-world examples that illustrate key concepts and strategies.
“The Startup Owner’s Manual” is more than just a book – it’s a comprehensive resource that can be referenced throughout the entire startup journey. By following the principles and processes outlined in this guide, entrepreneurs can significantly increase their chances of building successful, sustainable businesses in today’s competitive marketplace
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "The Start-up Owner's Manual" Is perfect for:
• First-time entrepreneurs
• Seasoned business professionals looking to launch new ventures
• Product managers in established companies
• Investors seeking to understand startup dynamics
• Business students and aspiring entrepreneurs
• Startup accelerators and incubators
Meet the author
Steve Blank is a renowned entrepreneur, educator, and author who revolutionized the startup world. As the creator of the Lean Startup movement, Blank has fundamentally changed how startups are built and entrepreneurship is taught. He has founded or co-founded eight technology companies, including E.piphany, and has over two decades of experience in Silicon Valley. Blank is an adjunct professor at Stanford University and a senior fellow at Columbia University, where he teaches entrepreneurship and innovation. His groundbreaking book, “The Four Steps to the Epiphany,” is credited with launching the Lean Startup movement, while “The Startup Owner’s Manual” has become a essential guide for entrepreneurs worldwide. Blank’s work has earned him recognition on the Thinkers50 list of top management thinkers and as one of 12 Masters of Innovation by Harvard Business Review. He has also developed innovative programs like the Lean LaunchPad and Hacking for Defense, now taught in universities across the globe. When not teaching or advising startups, Blank can be found blogging about entrepreneurship and innovation at steveblank.com.