The Power of Persuasion
How We're Bought and Sold
£19.85
- Develop a deeper understanding of the subtle persuasion techniques used in everyday life.
- Reduce the likelihood of being swayed by misleading information or marketing.
- Strategies for ethically influencing others.
- Identify when you are being persuaded, enabling you to protect your own interests.
"This wonderful book will change the way you think and act in many realms of your life."
— Philip Zimbardo, former president, American Psychological Association
“The Power of Persuasion: How We’re Bought and Sold” is an eye-opening journey into the world of influence and manipulation. Robert Levine, a respected psychologist with over 40 years of experience, takes readers behind the scenes of persuasion, revealing the subtle and sometimes shocking ways our decisions are shaped by others.-
In this compelling read, you’ll learn:
• The three key elements of persuasiveness: perceived authority, honesty, and likability
• How professional salespeople and marketers craft their pitches for maximum impact
• The psychological principles that make us vulnerable to persuasion
• Real-world examples of persuasion techniques in action, from car dealerships to cult recruitments
• Practical strategies to recognize and resist unwanted influence
Levine’s writing style is accessible and engaging, making complex psychological concepts easy to understand for general readers. He uses a mix of personal anecdotes, scientific research, and real-life case studies to illustrate his points, ensuring the material is both informative and relatable.
“The Power of Persuasion” is more than just an exposé of persuasion techniques; it’s a guide to navigating a world where influence is omnipresent. By understanding the mechanisms of persuasion, readers will be better equipped to make choices aligned with their own values and interests, rather than falling prey to skilled manipulators
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The book: "The Power of Persuasion" Is perfect for:
• Consumers looking to make more informed decisions
• Professionals in sales, marketing, or advertising seeking to understand the ethics of persuasion
• Anyone interested in psychology and human behavior
• Individuals wanting to improve their own persuasion skills ethically
• Those curious about the tactics used by cults and other manipulative groups
Meet the author
Author biography
Robert V. Levine, Ph.D., was a distinguished Professor of Psychology at California State University, Fresno, and a renowned expert in social psychology. He earned his bachelor’s degree from UC Berkeley and his Ph.D. in personality and social psychology from New York University. Levine’s research focused on the social psychology of time, cultural differences in the pace of life, and the art of persuasion. He authored three influential books, including “The Power of Persuasion: How We’re Bought and Sold,” which explores the psychology behind marketing and manipulation. Levine’s work earned him numerous awards, including the Provost’s Award for University Outstanding Teacher of the Year. His unique approach involved firsthand experiences, such as studying car salesmen and cult recruitment tactics, to gain deeper insights into persuasion techniques. Levine’s research took him around the world, comparing the pace of life in different cultures and its impact on well-being. He also collaborated with the United Nations and Bhutan to explore ways to enhance global happiness. Levine passed away in 2019 at the age of 73, leaving behind a legacy of groundbreaking research and engaging scholarship.
Book testimonials
“An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other, and how and why they work (or don’t). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you’ll know where to turn.”
— Slashdot.org
“Levine puts [his] analysis in the service of his real missionto arm the reader against manipulation.”
— The Wall Street Journal
“If you’re like most people, you think advertising and marketing work, just not on you. Robert Levine’s The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.”
— The Globe and Mail
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