The Power of Habit
Why We Do What We Do, and How to Change
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- Insights into how your habits are formed, leading to greater self-awareness of their behaviors and triggers.
- Framework for changing unwanted habits by understanding the habit loop (cue, routine, reward).
- Create a ripple effect that enhances productivity in various aspects of your life.
- Make more intentional choices, reducing reliance on automatic behaviors and improving overall decision-making skills.

Sharp, provocative, and useful.
— Jim Collins
“The Power of Habit” is a fascinating journey into the science of habit formation and its impact on our daily lives. Charles Duhigg, a Pulitzer Prize-winning journalist, presents a compelling argument: understanding and manipulating habits is the key to personal and professional success.
This book will teach readers:
• How habits form and operate in the brain
• Techniques to identify and change undesirable habits
• Methods to create new, beneficial habits
• Ways to harness habits for personal and organizational growth
• The role of habits in marketing and consumer behavior
• How social movements leverage habits for widespread change
Duhigg’s work is filled with captivating stories and case studies, from individuals overcoming addictions to companies revolutionizing their operations. He examines the habits of Olympic athletes, CEOs, and civil rights leaders, demonstrating how the right habits were crucial to their success.
The book is divided into three main parts:
- The Habits of Individuals
- The Habits of Successful Organizations
- The Habits of Societies
Each section provides in-depth analysis and practical applications of habit science.
“The Power of Habit” is more than just a self-help book. It’s a comprehensive examination of how habits shape our world, from the smallest personal choices to the largest societal movements. Duhigg’s engaging writing style and thorough research make complex scientific concepts accessible and applicable to everyday life.
Year Published
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Weight
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ISBN 10
ISBN 13
The book: "The Power of Habit" Is perfect for:
• Individuals seeking personal growth and behavior change
• Business leaders and managers looking to improve organizational performance
• Marketers aiming to understand consumer behavior
• Policymakers interested in societal change
• Anyone fascinated by human psychology and behavior
More books by Charles Duhigg
Meet the author
Charles Duhigg is a Pulitzer Prize-winning journalist and bestselling author known for his insightful explorations of human behavior and productivity. A graduate of Yale University and Harvard Business School, Duhigg was a reporter for The New York Times, where he led the team that won the 2013 Pulitzer Prize for Explanatory Reporting. He is the author of “The Power of Habit” and “Smarter Faster Better,” both New York Times bestsellers that have been translated into over 40 languages. His latest book, “Supercommunicators,” delves into the science of effective communication. Duhigg’s work has appeared in The New Yorker, The Atlantic, and This American Life. A frequent speaker on productivity and the science of habit formation, he has been featured on NPR, The Colbert Report, and PBS NewsHour. Duhigg currently resides in Santa Cruz, California, with his wife and two children.
Book testimonials
Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.
― Financial Times
Absolutely fascinating.
― Wired
Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.
― The New York Times Book Review
This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.
― The Economist
I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy.
― The Washington Post