The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Author
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
£18.99
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United Kingdom: GBP 2.99
- Ask better questions, leading to more meaningful and productive discussions with potential customers.
- Recognize and avoid vague compliments, enabling you to gather more honest and actionable insights.
- Better assess whether your ideas truly resonate with users, increasing the likelihood of product-market fit.
- Feel more empowered to make informed decisions about your products and business strategies.
"Had a great hour-long customer discovery call. Can't recommend the Mom Test enough. The questions got him talking SO openly without me having to do much. So far, best business book I bought."
— Philipp Heuberger, Founder
“The Mom Test” is an essential guide for entrepreneurs, product managers, and anyone looking to validate a business idea or product concept. This book provides a straightforward methodology for conducting meaningful customer conversations that yield valuable insights.
Readers will learn:
• How to formulate questions that elicit honest and useful responses
• Techniques for steering conversations towards concrete facts and commitments
• Methods to identify and validate real customer needs
• Strategies for handling compliments, fluff, and other obstacles to genuine feedback
• Ways to extract actionable information from customer interactions
The book’s approach helps readers avoid common pitfalls in customer research, such as receiving false positives or biased feedback. By following Fitzpatrick’s guidelines, you’ll be able to gather authentic information about your target market’s needs, behaviors, and pain points.
Throughout the book, Fitzpatrick provides real-world examples and practical exercises to help readers apply the concepts. The writing style is accessible and engaging, making complex ideas easy to understand and implement.
By mastering the techniques in “The Mom Test,” readers will be better equipped to:
• Validate business ideas before investing significant resources
• Identify true market needs and opportunities
• Refine product concepts based on genuine customer insights
• Make data-driven decisions about product development and business strategy
Whether you’re launching a startup, developing a new product, or seeking to improve an existing offering, “The Mom Test” provides invaluable tools for understanding your customers and building solutions that truly meet their needs.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "The Mom Test" Is perfect for:
• Startup founders and entrepreneurs
• Product managers and developers
• Business strategists and consultants
• UX researchers and designers
• Anyone involved in new product development or business innovation
Meet the author
Rob Fitzpatrick is a seasoned entrepreneur and author with over a decade of experience in the startup world. He co-founded multiple companies, including the YCombinator-backed Habit Industries, and has raised venture capital in both the US and UK. Fitzpatrick’s expertise lies in customer development and validating business ideas, which he honed through his own successes and failures in the tech industry.
His bestselling book “The Mom Test” has become a cornerstone text in entrepreneurship education, used by universities like Harvard and UCL, as well as startup accelerators such as Seedcamp and Microsoft Ventures. The book offers practical advice on how to conduct effective customer conversations and gather reliable feedback for business ideas.
Beyond writing, Fitzpatrick is actively involved in the startup community, hosting events and mentoring fellow entrepreneurs. His work has influenced businesses ranging from bootstrapped startups to global brands like Sony and MTV. When not working on his next venture or book, Fitzpatrick can be found exploring new ideas and sharing insights with aspiring entrepreneurs around the world.
Book testimonials
“This is one of the few great practical books I’ve ever read. Whoever has an idea to build something, please read it before even wasting your resources.”
— Emre Güney, Global Senior Lifecycle Manager, Skyscanner
“Most business books are half fluff; this is not. It’s 100% practical guidance. I was so impressed that I’ve been referencing it constantly in conversations with co-workers. It’s a short, entertaining, and very-easy-to-apply read. Big thumbs up”.
— S.K., Founder
“People ask me why I’ve been sharing The Mom Test so much. It’s because it represents a “big idea” that every business person should know: “You can’t trust what customers say they’ll do in the future. You can only trust how they currently do things.”
— Justin Jackson, Founder
“The Mom Test is amazing. I recommend it constantly and refer to it weekly.”
— Bryan Harris, Founder
