The Go-Giver
A Little Story About a Powerful Business Idea
- Foster stronger, more meaningful connections in both personal and professional spheres.
- Improved business outcomes and greater financial success as you attract more clients and opportunities.
- Increased personal satisfaction and happiness, by finding joy in helping others and achieving your goals.
- Influence others positively, leading to more collaborative and productive interactions
"Most people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did."
— Seth Godin, author of The Dip
“The Go-Giver: A Little Story About a Powerful Business Idea” tells the story of Joe, an ambitious young man who is driven to achieve success. Despite his hard work and determination, Joe finds that his efforts often leave him feeling further from his goals. In a bid to turn things around, Joe seeks advice from Pindar, a legendary consultant known simply as the Chairman.
Over the course of a week, Pindar introduces Joe to a series of successful individuals, each embodying the principles of being a “go-giver.” These individuals include a restaurateur, a CEO, a financial adviser, a broker, and the Connector who brought them all together.
Through these encounters, Joe learns about the Five Laws of Stratospheric Success:
- The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
- The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
- The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first.
- The Law of Authenticity: The most valuable gift you have to offer is yourself.
- The Law of Receptivity: The key to effective giving is to stay open to receiving.
Through his journey, Joe discovers that focusing on giving rather than getting, and putting others’ interests first, leads to unexpected and fulfilling returns. The book is a heart-warming and inspiring tale that brings new relevance to the old proverb, “Give and you shall receive.”
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Meet the author
Author biography
Bob Burg is a renowned author, speaker, and business expert best known for his bestselling book “The Go-Giver,” co-authored with John David Mann. With over 30 years of experience, Burg has helped companies, sales leaders, and their teams effectively communicate their value and grow their businesses through his concept of “Endless Referrals.” He has addressed audiences ranging from 50 to 16,000, sharing platforms with thought leaders, broadcast personalities, Olympic athletes, and political figures, including a former U.S. President.
Burg’s books have sold nearly two million copies and have been translated into 30 languages. “The Go-Giver” has consistently remained in the Top 25 on Porchlight’s Business Book Bestsellers List and was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written. The American Management Association named Burg one of the 30 Most Influential Leaders, and Richtopia listed him among the Top 200 Most Influential Authors in the World. A staunch advocate of the Free Enterprise system, Burg believes that one’s income is directly proportional to the number of people they serve. He resides in Jupiter, Florida, where he is also an avid animal lover and supporter of local rescue organizations.
Book testimonials
“The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager.”
— Pat Williams, author of Souls of Steel, and senior vice president, Orlando Magic
“The Go-Giver is one of those rare books that entertains with a great storyline while simultaneously delivering an uplifting, life-affirming message that we can apply immediately.”
— Darren Richardson, author of Science of Mind
— David Bach, author of The Automatic Millionaire
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