The Geek Way
The Radical Mindset That Drives Extraordinary Results
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- Greater self-awareness of personal and professional habits, leading to more intentional behavior.
- Improved ability to create and maintain positive habits that contribute to personal and career success.
- Enhanced understanding of organizational behavior and how to influence it for better outcomes.
- Increased effectiveness in implementing lasting changes in both personal life and business practices.
McAfee embraces the definition of geekiness as obsessive and celebrates the burning curiosity that drives inquiry into both the how and the why of solutions. This...will be a welcome addition to business collections in academic and public libraries
— Booklist
“The Geek Way” explores the radical mindset that drives extraordinary results in today’s business world. Andrew McAfee, a renowned business expert, examines how the geek approach to problem-solving and innovation is reshaping industries and creating unprecedented success.
In this groundbreaking book, McAfee reveals:
• The four key norms of geek culture: science, ownership, speed, and openness
• How geek-driven companies outperform traditional organizations
• The power of curiosity and unconventional thinking in solving complex problems
• Why the geek way often seems counterintuitive but yields superior outcomes
• How to foster a geek mindset within your own organization
McAfee demonstrates that the geek way is not just for tech companies. It’s a powerful approach that can transform any industry, from manufacturing to finance. Through compelling case studies and insightful analysis, he shows how embracing this mindset can lead to:
• Faster innovation cycles
• More effective problem-solving
• Increased adaptability in rapidly changing markets
• Higher employee engagement and productivity
• Sustainable competitive advantages
By the end of this book, readers will understand why the geek way is becoming the new standard for business success and how they can harness its power in their own organizations.
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ISBN 10
ISBN 13
The book: "The Geek Way" Is perfect for:
• Business leaders seeking to drive innovation and growth
• Entrepreneurs looking to disrupt established industries
• Managers aiming to build high-performing teams
• Anyone interested in understanding the forces shaping the future of business
Meet the author
Andrew McAfee is a principal research scientist at MIT and codirector of the MIT Initiative on the Digital Economy. He holds a doctorate from Harvard Business School and multiple degrees from MIT. McAfee is a renowned expert on how digital technologies are reshaping business and society. His research focuses on the impact of artificial intelligence, automation, and other emerging technologies on the economy and workforce.
A prolific author, McAfee has written several influential books, including “The Second Machine Age” and “Machine, Platform, Crowd,” both co-authored with Erik Brynjolfsson. His latest work, “The Geek Way,” explores how the mindset of tech innovators can transform organizations across industries. McAfee is a frequent speaker at high-profile events like TED and has appeared on programs such as “The Charlie Rose Show.”
Growing up as a self-described “socially awkward” math and English geek, McAfee found solace in computers. This early passion laid the foundation for his career studying the intersection of technology and business. When not researching or writing, McAfee can be found sharing insights on digital transformation with academic and industry audiences worldwide.
Book testimonials
The chapter titles alone ― which intrigue and baffle in equal measure ― should compel you to read this smart, irreverent, informative guide to navigating the future of work. Companies that don’t follow The Geek Way will fall behind. And it’s all about creating the right culture ― a culture of speed, ownership, science, and openness. Each of these simple words contains more than you can know. Read this remarkable book
— Amy C. Edmondson, Professor of Leadership & Management, Harvard Business School and bestselling author ― Right Kind Of Wrong
By combining management theory, competitive strategy, the science of evolution, psychology, military history and cultural anthropology, McAfee has produced a remarkable work of synthesis that finally explains within a single unified theory ― The Geek Way ― the reasons why the tech startup approach has taken over so much of the world
— Reid Hoffman, co-founder of LinkedIn and New York Times bestselling author ― The Start-Up of You
The Geek Way makes a fascinating case that the most important technological revolution of our time isn’t what companies make, but how they’re managed. Andrew McAfee is a world-class intellectual provocateur – he never ceases to challenge my assumptions and sharpen my thinking – and reading this book will do the same for you. It’s the most compelling analysis I’ve seen of what Silicon Valley has learned about building more effective organizations, and what they still have to learn
— Adam Grant, host of the TED podcast Re:Thinking and #1 New York Times bestselling author ― Think Again
Andy understands that we geeks haven’t just been creating new technologies in Silicon Valley ― we’ve also been creating new and improved ways to run a company in a world permeated by tech. Here he distills what we’ve come up with. This book is a handbook for disruptors
— Eric Schmidt, former CEO of Google
