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The Discipline of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market Paperback – Illustrated, 10 Jan. 1997

Author

Michael Treacy author of The Discipline of Market Leaders

Michael Treacy

The Discipline of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Market

Paperback

£17.30

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Book description
The Washington Post logo

"A common-sense map toward market leadership"
The Washington Post

“The Discipline of Market Leaders” is an essential read for business leaders, entrepreneurs, and strategists looking to gain a competitive edge in today’s dynamic marketplace. This influential book presents a revolutionary approach to achieving market dominance by focusing on a single value discipline.

What readers will learn:

• How to identify and select the most appropriate value discipline for their organization
• Strategies for excelling in operational excellence, product leadership, or customer intimacy
• Methods for aligning organizational structure, processes, and culture with the chosen discipline
• Techniques for continuously innovating and raising customer expectations
• Real-world examples and case studies of successful market leaders

The book’s core message is that companies cannot excel in all areas simultaneously. Instead, they must choose a specific value discipline and relentlessly pursue it to achieve market leadership. Treacy and Wiersema provide a comprehensive framework for making this crucial decision and implementing it throughout the organization.

“The Discipline of Market Leaders” offers a fresh perspective on achieving sustainable competitive advantage. By challenging readers to focus their efforts and resources on a single value discipline, the authors provide a clear path to market dominance.

This book is a Great resource for anyone looking to transform their business and lead their industry.

Read more
Year Published
1997
Publisher
Basic Books
Pages
209
Weight
196g
Language
English
ISBN 10
0201407191
ISBN 13
978-0201407198

The book: "The Discipline of Market Leaders" Is perfect for:

• CEOs and senior executives seeking to refine their business strategy
• Entrepreneurs looking to establish a strong market position
• Business consultants and strategists advising clients on competitive positioning
• MBA students and business school faculty studying market leadership
• Managers responsible for implementing organizational change and improvement initiatives

Meet the author

Biography
Michael Treacy is a renowned business strategist, author, and entrepreneur with over 30 years of experience helping companies achieve market leadership. He holds a Ph.D. from MIT and formerly served as a professor of management at MIT's Sloan School of Management. Treacy is the President and founder of Treacy & Company, a consulting firm specializing in strategy, growth, and profitability. His ground-breaking ideas on customer value propositions and growth disciplines have been adopted by companies worldwide to reshape strategies and improve performance. Treacy's bestselling book, "The Discipline of Market Leaders," co-authored with Fred Wiersema, became a New York Times bestseller and outlined principles for leadership in competitive marketplaces. His follow-up book, "Double Digit Growth," was a BusinessWeek bestseller and presented strategies for achieving superior, profitable growth. As an entrepreneur, Treacy's firm funds and launches new start-ups annually, aiming to transform target markets. A frequent contributor to Harvard Business Review, Treacy......

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