The Copywriter's Handbook
A step by step guide to writing copy that sells
Author
The Copywriter's Handbook
A step by step guide to writing copy that sells
£25.76
Out of stock
- Create more compelling and effective marketing materials that drive higher conversion rates and sales
- Versatility to craft copy for different channels like print ads, websites, emails, and social media,
- Ability to connect with target audiences and motivate them to take desired actions
- Faster turnaround times on projects, allowing for increased output and higher earnings
"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."Â
― David Ogilvy
Robert W. Bly’s “The Copywriter’s Handbook (3rd Edition)” is an essential guide for anyone involved in creating or approving copy. This comprehensive resource, published in 2006, offers a step-by-step approach to writing compelling copy that sells.
The book caters to a wide audience, including copywriters, account executives, creative directors, freelance writers, advertising managers, entrepreneurs, and brand managers. It provides valuable insights and techniques to enhance your copywriting skills, whether you’re crafting ads, commercials, or direct mail pieces.
In this thoroughly revised third edition, Bly incorporates new information crucial for mastering copywriting in the digital age. Readers will find expert advice on Web and email-based copywriting, multimedia presentations, and Internet research methods. The book also includes updated resources to keep you current with industry trends.
Key features of the book include:
- Dozens of copywriting techniques to create clear, persuasive content
- Tips for writing attention-grabbing copy that drives product sales
- Guidance on adapting copywriting skills for various media formats
- Strategies for conducting effective Internet research and source documentation
The Copywriter’s Handbook is widely regarded as an indispensable tool for improving copywriting skills. As David Ogilvy, a renowned advertising executive, stated, “I don’t know a single copywriter whose work would not be improved by reading this book”.
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ISBN 10
ISBN 13
More books by Robert W. Bly
Meet the author
Author biography
Robert W. Bly is a renowned copywriter, marketing consultant, and prolific author with over four decades of experience in direct response and business-to-business marketing. Recognized as “America’s top copywriter” by McGraw-Hill, Bly has written over 100 books on topics ranging from copywriting and advertising to science fiction and small business management. His expertise spans traditional and digital marketing, including web copywriting, email marketing, and content strategy.
Bly’s career began after graduating from the University of Rochester, quickly establishing himself as a sought-after freelance copywriter. He has worked with a diverse clientele, including IBM, AT&T, and Lucent Technologies, helping them craft compelling marketing messages and boost their sales through effective copy. His most famous work, “The Copywriter’s Handbook,” first published in 1985 and now in its fourth edition, has become a classic guide for aspiring and professional copywriters alike.
Beyond his writing and consulting work, Bly is a frequent speaker at marketing conferences and has been featured in publications such as Advertising Age and Direct Marketing News. He shares his expertise through online courses and webinars, helping new generations of marketers hone their copywriting skills. Robert W. Bly currently resides in New Jersey, where he continues to write, consult, and inspire marketers worldwide.
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