The Copywriter's Handbook
A Step-By-Step Guide to Writing Copy That Sells
Author
The Copywriter's Handbook
A Step-By-Step Guide to Writing Copy That Sells
£18.71
- Learn essential techniques for crafting compelling copy, enhancing your overall writing abilities across various formats.
- By applying persuasive strategies outlined in the book you can expect to see higher conversion rates and increased sales.
- Understand and connect with target audiences, leading to more effective communication and stronger relationships with customers.
- Present your businesses more professionally, boosting credibility and trustworthiness in your marketing efforts.
“The Copywriter’s Handbook” serves as a step-by-step manual for writing effective copy that not only captures attention but also drives sales. Bly distills his decades of expertise into practical advice that can transform your writing into a powerful sales tool. The book is rich with examples, exercises, and tips that provide readers with the tools they need to refine their copywriting skills.
What Readers Will Learn
- Crafting Headlines: Learn how to create compelling headlines that hook readers instantly by using curiosity, urgency, and direct benefits.
- Writing Persuasive Copy: Understand how to structure your content to guide readers from the headline to the call to action using storytelling and clear benefits.
- Adapting Techniques for Different Mediums: Gain insights into tailoring your writing style for various formats such as direct mail, web pages, emails, and social media.
- Audience Research: Discover methods for conducting audience research to ensure your message resonates with their needs and desires
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "The Copywriter's Handbook" Is perfect for:
- Copywriters: Both novice and experienced writers looking to enhance their persuasive writing skills.
- Marketing Professionals: Individuals involved in creating or overseeing marketing content across different platforms.
- Entrepreneurs and Small Business Owners: Those who need to write their own promotional materials or want to improve their marketing strategies.
- Creative Directors and Advertising Managers: Professionals responsible for approving or guiding the creation of advertising content.
More books by Robert W. Bly
Meet the author
Author biography
Robert W. Bly is a renowned copywriter, marketing consultant, and prolific author with over four decades of experience in direct response and business-to-business marketing. Recognized as “America’s top copywriter” by McGraw-Hill, Bly has written over 100 books on topics ranging from copywriting and advertising to science fiction and small business management. His expertise spans traditional and digital marketing, including web copywriting, email marketing, and content strategy.
Bly’s career began after graduating from the University of Rochester, quickly establishing himself as a sought-after freelance copywriter. He has worked with a diverse clientele, including IBM, AT&T, and Lucent Technologies, helping them craft compelling marketing messages and boost their sales through effective copy. His most famous work, “The Copywriter’s Handbook,” first published in 1985 and now in its fourth edition, has become a classic guide for aspiring and professional copywriters alike.
Beyond his writing and consulting work, Bly is a frequent speaker at marketing conferences and has been featured in publications such as Advertising Age and Direct Marketing News. He shares his expertise through online courses and webinars, helping new generations of marketers hone their copywriting skills. Robert W. Bly currently resides in New Jersey, where he continues to write, consult, and inspire marketers worldwide.
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