The Content Puzzle:
...AND THE MISSING PIECE
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- Gain a deeper understanding of how to develop effective content strategies tailored to your audience.
- Foster stronger connections with your audience, resulting in increased loyalty and interaction.
- Craft personalized content that aligns with audience preferences, boosting the overall effectiveness of your marketing campaigns.
- Feel more confident in your ability to create compelling content that drives results and meets your business goals.
“The Content Puzzle” explores the multifaceted nature of content marketing, offering a strategic approach that combines technical proficiency with a deep understanding of audience psychology. The book guides readers through the process of creating content that not only meets business objectives but also connects with audiences on an emotional level.
What Readers Will Learn:
- Comprehensive Strategy Development: How to develop a well-rounded content strategy that incorporates both technical and emotional elements.
- Audience Engagement: Techniques for understanding and leveraging audience psychology to create more impactful content.
- Content Effectiveness: Methods for evaluating and improving the effectiveness of your content marketing efforts.
- Practical Application: Real-world examples and actionable steps to apply these concepts in various marketing scenarios
Robinson breaks down complex concepts into easy-to-understand pieces, guiding you through the entire content marketing process. From planning to execution, you’ll gain the knowledge and tools needed to create compelling content that resonates with your audience and drives results.
Whether you’re just starting out or looking to enhance your existing content strategy, “The Content Puzzle” provides the insights and practical advice you need to succeed in today’s competitive digital landscape. Don’t miss this opportunity to transform your marketing approach and connect with your customers in meaningful ways.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "The Content Puzzle: " Is perfect for:
- Content Marketers: Professionals seeking to refine their strategies and improve audience engagement.
- Marketing Strategists: Individuals responsible for developing and implementing marketing plans.
- Business Owners: Entrepreneurs looking to enhance their brand’s online presence through effective content marketing.
- Digital Marketing Enthusiasts: Anyone interested in learning about advanced content marketing techniques and strategies
Meet the author
Author biography
Andi Robinson is an accomplished content marketing expert and the author of “The Content Puzzle…AND THE MISSING PIECE.” As the 2021 Content Marketing Institute Community Champion, she brings a wealth of experience to her role as Global Digital Content Leader at Corteva Agriscience. With an MBA in marketing from the University of Indianapolis, Andi has honed her skills in developing comprehensive content strategies and managing global marketing programs.
Andi’s journey to content marketing was unconventional, beginning with a bachelor’s degree in juvenile justice and a stint as a probation officer. Her career pivot led her to Eli Lilly’s Global Product Communications team, where she discovered her passion for marketing. Today, Andi leverages her diverse background to provide unique insights into content marketing, emphasizing the importance of understanding audience psychology in crafting effective strategies.
In addition to her corporate role, Andi runs Hijinx Marketing, a consultancy where she helps businesses develop targeted marketing strategies. Her book, “The Content Puzzle,” offers a fresh perspective on content marketing, focusing on the often-overlooked psychological aspects of audience engagement. When not revolutionizing content strategies, Andi enjoys spending time with her family in celebration of 25 years of marriage
