“The Content Puzzle…and the Missing Piece” by Andi Robinson is a comprehensive guide to content marketing designed for small business owners and new marketers alike. This book serves as both an inspiration and a roadmap for those looking to harness the power of content in their marketing efforts.

Robinson begins by introducing readers to the concept of content marketing, providing everyday examples from well-known brands like REI, Dove, and Kraft. She emphasizes that content marketing is more than just creating content; it’s about strategic planning and execution.

The book is structured in two main sections:

Section 1 focuses on the fundamentals of content marketing:

• Setting clear objectives
• Defining your target audience
• Conducting keyword research
• Exploring various content types
• Planning your content strategy

Section 2 explores the psychological aspects of content marketing, helping readers understand why certain strategies are effective.

Throughout the book, Robinson stresses the importance of laying a solid foundation before creating content. She likens this process to building the edge of a puzzle, which holds the entire picture together. Readers will learn how to think outside the box regarding content creation and consider their preferences as consumers.

“The Content Puzzle” is an ideal starting point for those new to content marketing or looking to refine their skills. It offers practical advice, real-world examples, and insights into the psychological principles that drive successful content strategies.