The content fuel framework
How to generate unlimited story ideas
£13.60
- Eliminate writer's block and enhance creativity using a systematic approach to generate a virtually unlimited number of content ideas.
- Identify the right audience and tailor content specifically to your needs, improving engagement and relevance.
- discover how to adapt your messages across various formats (e.g., written, audio, visual), making their content more impactful.
- Produce high-quality content more efficiently, saving time and reducing stress.
"Sometimes you pick up a book and immediately think, 'This is so useful, how is it possible that nobody has written it before?' Melanie Deziel's The Content Fuel Framework: How to Generate Unlimited Story Ideas is such a book. If you have or aspire to have an audience of any kind, this book is for you... As you read Deziel's description of each type of focus, with lots of examples, ideas for your own content will inevitably pop up. That's gold.... If your content is stuck in a rut, get a copy of The Content Fuel Framework."
— Josh Bernoff, Without Bullshit
“The Content Fuel Framework” by Melanie Deziel is a practical guide that offers a systematic approach to generating unlimited story ideas for marketers, content creators, and business owners. The book presents a simple yet powerful 10×10 matrix of focuses and formats, designed to spark creativity and expand the possibilities for content creation.
At the core of Deziel’s framework are two key components:
- Focus: The lens through which a message or story is told
- Format: The way the message or story is brought to life
The book is divided into two main parts, each exploring 10 different focuses and formats commonly used by marketers and creators. Deziel emphasizes the importance of starting with the message (focus) before deciding on the format, ensuring that content is driven by substance rather than style.
Readers will learn how to:
- Generate a wide variety of content ideas quickly and efficiently
- Stress-test ideas to determine the best approach for execution
- Apply the framework to real-world marketing scenarios
- Recognize and adapt successful content strategies from everyday marketing
- The Content Fuel Framework is particularly valuable for:
- Marketing teams seeking fresh ideas for campaigns
- Business owners looking to promote their products or services
- Freelance writers in need of inspiration
- Anyone struggling to fill a content calendar or generate new story ideas
This concise book (190 pages) provides practical examples and insights that readers can immediately apply to their content creation process. Many reviewers have found the framework so useful that they’ve pinned the 10 focuses and formats to their walls as a constant reminder.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "The content fuel framework" Is perfect for:
• Content marketers and strategists
• Social media managers
• Bloggers and writers
• Business owners and entrepreneurs
• Communications professionals
• Anyone responsible for creating engaging content regularly
Meet the author
Biography
Book testimonials
“Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program.”
— Lee Odden, CEO and Co-Founder of TopRank Marketing
“An innovative, effective system for creating content that delivers the one thing every audience craves: relevancy. Highly recommended!”
— Jay Baer, Founder of Convince & Convert and author of Youtility
“The Content Fuel Framework delivers on its promise: Melanie’s system will ignite new ideas for getting your message out, and get you fired up to create content in ways you’d never even considered.”
— John Lee Dumas, Founder and Host, Entrepreneurs on Fire
“Marketing doesn’t need another content marketing book. But we do need a practical, accessible, ridiculously useful guide to reimagining our great ideas in a hundred different ways (literally!). The Content Fuel Framework should come packaged with every 2020 marketing plan. Highly recommend!”
— Ann Handley, Chief Content Officer, MarketingProfs and Wall Street Journal bestselling author of Everybody Write
“Melanie Deziel’s book, The Content Fuel Framework, is exactly what businesses need today to get noticed. I’ve published over 6000 pieces of content online, and I’m not sure I’d publish another tweet without spending more time deep in her words. You should too.”
— Mitch Joel, author of Six Pixels of Separation and CTRL ALT Delete
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