The Challenger Sale
How To Take Control of the Customer Conversation
Author
The Challenger Sale
How To Take Control of the Customer Conversation
£18.78
Shipping and delivery
Standard delivery 3-5 days after dispatch
USA: $3.99 USD
United Kingdom: £2.99 GBP
Australia: $4.99 AUD
Germany: Free
- Learn to engage customers more effectively by teaching and challenging their assumptions.
- Expect to close more deals as you take control of the sales process and present tailored solutions that resonate with customer needs.
- Build trust through insight and education, to establish long-lasting partnerships rather than just transactional interactions.
- Gain skills to identify and address customer pain points creatively, enabling you to position your products as essential solutions.
Read it, think about it, implement it. You, and your organization, will be glad you did
― Professor Neil Rackham, author of SPIN Selling
“The Brand Gap” is a transformative book that revolutionizes the way we think about branding. Marty Neumeier presents a cohesive approach to brand strategy that combines logical business practices with creative design principles.
In this book, readers will learn:
• How to create a unified brand strategy that aligns with business goals
• The importance of customer perception in brand building
• Techniques for differentiating brands in crowded markets
• Strategies for fostering innovation within brand development
• Methods for validating brand ideas and measuring their effectiveness
• Ways to cultivate brand loyalty and long-term customer relationships
Neumeier’s writing style is engaging and accessible, making complex branding concepts easy to understand and apply. He uses real-world examples and case studies to illustrate key points, providing readers with practical insights they can implement in their own branding efforts.
“The Brand Gap” is more than just a book – it’s a powerful tool for anyone involved in brand development. By bridging the gap between strategy and design, Neumeier provides a roadmap for creating brands that resonate with customers and drive business success.
With its clear explanations, actionable advice, and innovative approach, “The Brand Gap” has become a must-read for professionals across industries. Whether you’re a seasoned marketer or new to the world of branding, this book will transform your understanding of what it takes to build and maintain a successful brand in today’s competitive marketplace.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "The Challenger Sale" Is perfect for:
• Marketing professionals seeking to enhance their brand strategy skills
• Business owners looking to build stronger brands
• Design professionals wanting to understand the business side of branding
• Students studying marketing, branding, or business strategy
• Entrepreneurs developing their first brand
• Anyone interested in the intersection of business strategy and creative design
Meet the author
Author biography
Matthew Dixon is a renowned expert in sales, customer service, and customer experience. He is a Founding Partner of DCM Insights, a boutique consultancy focused on data-driven customer strategies. Dixon is the co-author of multiple bestselling books, including “The Challenger Sale: Taking Control of the Customer Conversation,” which has sold nearly a million copies worldwide and been translated into over a dozen languages. His work has been published in Harvard Business Review more than twenty times, with articles like “Dismantling the Sales Machine” and “The End of Solution Sales” becoming essential reading in the field.
Dixon’s expertise is grounded in extensive research and practical experience. He has held executive leadership roles in strategy, new product development, and innovation for companies like Tethr, Korn Ferry Hay Group, and CEB (now Gartner). As a sought-after speaker and advisor, Dixon has presented his findings to hundreds of senior executive teams globally, including many Fortune 500 companies.
With a Ph.D. from the University of Pittsburgh’s Graduate School of Public and International Affairs and a B.A. in International Studies from Mount Saint Mary’s University, Dixon brings a unique blend of academic rigor and real-world application to his work. His latest book, “The JOLT Effect: How High Performers Overcome Customer Indecision,” continues to push the boundaries of sales methodology. Matthew Dixon currently resides in the Washington, D.C. area with his wife and four children.
Book testimonials
“The Challenger Sale breaks the winning elements of this powerful approach into a set of teachable skills that can take even a top sales team to a new level of results delivery
― Dan James, former chief sales officer, DuPont
‘This is a must-read book for every sales professional. The authors’ groundbreaking research explains how the rules for selling have changed-and what to do about it. If you don’t want to be left behind, don’t miss this innovative book that provides the new formula for selling success
― Ken Revenaugh, vice president, sales operations, Oakwood Temporary Housing
‘Groundbreaking, timely, and disciplined research presented in a way that is both intuitive and completely actionable. It has already had an impact on our organization by creating a customer lens that enhanced our sales recruiting, hiring, training and deployment
― Jeff Connor, senior vice president and chief growth officer, ARAMARK Global Food, Hospitality and Facility Services
‘The Challenger Sale shows you how to maintain control of the complex sale. The output of this superbly researched body of work is that you will know how to better differentiate your organization, your offering and yourself in the mind of the customer’
― Adrian Norton, vice president, sales, Reckitt Benckiser Pharmaceuticals
‘There is a healthy dose of constructive tension throughout this brilliant book. Tension that will bring insight and clarity into how customers buy today and how your sales team must sell. If you are seeking to raise the bar in your sales organization, The Challenger Sale is a must-read’
― Tom Meek, vice president, sales, Henkel Adhesives Technologies
