The Brand Mapping Strategy
Design, Build, and Accelerate Your Brand
Author
The Brand Mapping Strategy
Design, Build, and Accelerate Your Brand
$15.16
- Define your brand's unique position in the marketplace, leading to clearer messaging and stronger identity.
- Tools to analyze competitors effectively, helping you identify gaps and opportunities in your market.
- Make informed decisions that align with your strategic goals, enhancing overall business performance.
- Foster a relatable brand identity, resulting in stronger customer connections and loyalty.
How can you make a brand synonymous with leadership, intelligence, and integrity? Karen Leland answers these questions and more with insight, warmth, and wit. This is a book that will help you raise your profile and turn heads.โ
โ John Paul Rollert, Harvard Extension School
Karen Tiber Leland’s “The Brand Mapping Strategy” is an essential resource for anyone seeking to build a powerful, influential brand in today’s competitive landscape. This book offers a comprehensive approach to brand development, combining strategic insights with practical implementation techniques
Readers will learn:
โข How to create a brand by design instead of by default
โข Techniques for gaining greater influence in their industries
โข Strategies to become thought leaders in their fields
โข Methods for developing a long-term branding platform
โข Ways to leverage social media and blogging for brand growth
The book introduces the concept of the Marketing Mastery Pyramid, guiding readers through three crucial phases of brand development: Brand Design and Strategy, Brand Expansion and Acceleration, and Brand Authority.
Leland’s approach emphasizes authenticity and depth in branding, cautioning against superficial rebranding efforts that may come across as inauthentic
She provides valuable insights on vulnerability in branding and how to strike the right balance between openness and professionalism
“The Brand Mapping Strategy” is more than just a branding guide; it’s a transformative tool that can open doors to new opportunities, inspire teams, and drive organizational performance. With its research-based approach and insider secrets, this book is an invaluable resource for those who want to set themselves and their companies apart in today’s crowded marketplace
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "The Brand Mapping Strategy" Is perfect for:
โข Entrepreneurs and small business owners
โข CEOs and corporate executives
โข Marketing professionals
โข Personal brand developers
โข Anyone looking to enhance their professional reputation
Meet the author
Author biography
Karen Tiber Leland is the President of Sterling Marketing Group, a branding and marketing strategy firm she founded. With over 25 years of consulting experience, Karen has worked with Fortune 500 companies, entrepreneurs, and CEOs in more than 50 countries. She is the best-selling author of nine business books, including “The Brand Mapping Strategy,” which has sold over 450,000 copies and been translated into 10 languages. Karen regularly contributes to Inc.com and Entrepreneur.com and has been featured in major media outlets such as CNN, CNBC, and The New York Times. She has presented at prestigious institutions like Yale, Stanford, and Harvard as an international keynote speaker. Karen’s expertise spans personal branding, CEO branding, and business marketing strategies. Beyond her professional accomplishments, Karen is a working artist whose pieces have been exhibited in notable museums. She resides in the New York City metropolitan area, balancing her passion for business with her love for the arts.
Book testimonials
Every executive should read The Brand Mapping Strategy. It will open their eyes to what their full potential is, transform how they portray themselves, open doors to opportunities they aspire to, and ultimately inspire their teams and organizations to perform and achieve for a higher purpose.โ
โ Nina Lualdi, Sr. Director of LATAM Innovation Cisco
From the personal to the corporate, from large organizations to small, The Brand Mapping Strategyย is a critical market advantage for the bold and ambitious.โ
โ Alan Weiss, Ph.D., bestselling author ofย Million Dollar Consulting
With characteristic wit, charm, and relatable anecdotes, Karen Lelandโs The Brand Mapping Strategyย swiftly whisks the reader through the steps necessary to establish themselves and their business not only as a thought leader, but a true leader. This is an important read for anyone building a business, with something to say, or who desires to be truly heard.โ
โ Binta Niambi Brown, Fortune magazineโs 40 Under 40 and Founder of Big Mouth Records and Fermata Entertainment
In this fast-changing, highly competitive era, itโs more important than ever to know who you are and express it with distinction. Karen Lelandโs The Brand Mapping Strategyย clearly and powerfully shows todayโs CEO how to create a personal brand that has a dramatic impact not only on their reputation, but the reputation of their companies.โ
โ Ken Dychtwald, Ph.D., Bestselling author ofย Age Wave
Building a personal brand is one of the essential skills for survival now and in the future. In The Brand Mapping Strategy, Karen Leland has provided a roadmap for every entrepreneur and CEO that is looking to master his or her brand, and turn it into a profitable competitive advantage.โ
โ Stewart Emery, International bestselling author ofย Success Built to Last
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